The Savvy Seller with Kristen Doyle

Kristen Doyle, TPT seller, SEO coach, and web designer

When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!  Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.

  1. 2 天前

    168. Stop Obsessing Over Vanity Metrics and Start Tracking What Pays the Bills

    Send us a text! (Your number stays private) I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instead to actually move the needle. We’ll explore the difference between vanity metrics and meaningful engagement, the handful of numbers I track (surprise: not subscriber count), and how simplifying led me to better sales. Plus, you’ll walk away with one simple action step to identify the only metric that matters most for your business right now. If you’re ready to ditch the spreadsheet overload and make real connections with your audience, this one’s for you! 00:42 – The real purpose your content serves if you’re selling digital products or services 03:33 – Key engagement metrics to track for digital sellers, and why quality beats quantity 06:38 – The truth behind vanity metrics and what actually grows your business 08:53 – A simple action step: Pick one engagement metric to track this month Links & Resources: Watch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple Podcasts Show Notes: https://kristendoyle.co/episode168  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    13 分鐘
  2. 11月4日

    167. How to Actually Repurpose Your Content (And Reach More People)

    Send us a text! (Your number stays private) Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, and social media. You’ll learn my behind-the-scenes workflow, mindset shifts around repurposing, and how I use AI tools like Claude to ethically reformat my own words without losing my voice. By the end, you’ll have a simple plan to repurpose your content with ease, save time, and serve your audience better everywhere you show up. 02:00  - What “source content” is, and how to choose yours 04:47 - The mindset shift: repurposing isn’t repetitive, it’s accessible 07:10 - My step-by-step workflow for repurposing content 10:32 - Using AI ethically to turn one piece of content into many 12:36 – Action steps: start small and add one new platform at a time 14:25 - Which AI tools I recommend using to repurpose your content Links & Resources: AI Brand Voice FixWatch this episode on YouTubeRead the blog post version of this episodeFollow me on Instagram @kristendoyle.coCheck out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode167   Check out my Everything Page at https://kristendoyle.co/everything

    19 分鐘
  3. 10月28日

    166. The Smart Way to Use AI for Content Creation Without Losing Your Voice

    Send us a text! (Your number stays private) AI for content creation can be a total game-changer, but only if you’re using it the right way. In this episode, I’m sharing my exact process for using AI to save time without losing your unique voice or expertise. You’ll learn how to choose the right AI tools, set up “project-based AI” to streamline your workflow, and create a brand voice guide that keeps your content sounding authentically you. Plus, I’m revealing my favorite trick for getting more natural results from AI. Want to create your own AI brand voice guide? Grab my AI Brand Voice Fix to make sure your AI-generated content sounds EXACTLY like you! 00:25 – Why most people end up with generic, AI-generated content 02:00 - Choosing the right AI tool for brainstorming, writing, and research 04:15 - Feeding AI the right project knowledge for better results 07:11 - How to train AI to capture your true voice and expertise 11:25 - Action steps to take today to use AI for content creation (and get great results!) Links & Resources: AI Brand Voice FixEpisode 165, Overwhelm-Free Content Batching That Actually WorksWatch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode166 Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    16 分鐘
  4. 10月21日

    165. Overwhelm-Free Content Batching that Actually Works

    Send us a text! (Your number stays private) Content batching is supposed to save time, but it often feels overwhelming - until you have a real plan. In this episode, I share the three-part system that helped me go from dreading batching to actually (kind of) enjoying it! You’ll learn how to plan monthly themes, use quick voice memos and AI tools for idea generation, and separate planning from creation to make the process lighter and more productive. Whether you’re new to batching or just want it to feel less stressful, this episode will help you organize your content with confidence and reclaim your time. 02:17 - The biggest mistake I was making when content batching 03:17 - Breaking down my 3-part batching system that simplifies everything 09:26 - Steps to take this week to begin your overwhelm-free content batching 11:12 - What to do if you’re brand new to batching Links & Resources: Watch this episode on YouTube.Follow me on Instagram @kristendoyle.co.Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode165 Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    14 分鐘
  5. 10月14日

    164. Panic-Proof Your Business with a CEO Mindset

    Send us a text! (Your number stays private) A sales slump can send any business owner into panic mode - rushing to upload new products, slash prices, or overhaul their marketing, only to regret it later. In this episode, I’m sharing the real cost of those knee-jerk reactions and how to shift from fear-based decisions to a calm, strategic CEO mindset. You’ll learn how to recognize the triggers that spark panic, avoid common mistakes that waste time and money, and create a simple “panic prevention plan” to help you pause, assess, and make confident decisions that truly move your business forward. 00:37 - Panic-driven decisions: why they happen and what they cost 02:15 - An example of a time I made a panic-driven decision in my business 04:55 - Common panic reactions that hurt your business long term 08:06 - The power of pressing pause and switching to a CEO mindset 13:13 - Creating your personal panic prevention plan Links & Resources: NEW: Watch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode164  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    19 分鐘
  6. 10月7日

    163. Are You Stuck in Creator Mode When Your Business Needs a CEO?

    Send us a text! (Your number stays private) Have you ever poured your heart into cranking out product after product, only to watch your sales drop instead of soar? I’ve been there, and it turns out, I was stuck in what I call “creator mode.” In this episode, I’m sharing how I learned (the hard way) that sometimes what your business really needs isn’t another new thing to sell, but for you to step up and put on your CEO hat! Trust me, getting out of my comfort zone as a creator and actually leading my business has made all the difference, and I’m breaking down exactly why. We’ll dive into what creator mode really looks like for digital product sellers. Think dreaming up new ideas, designing, tweaking, and all the fun stuff we love. But then there’s CEO mode, which, let’s be honest, probably feels a lot less exciting: reviewing data, analyzing your numbers, and making strategic decisions that actually move your business forward. I’ll talk you through the big mindset shift I had to make, and why hustling in creator mode without direction can leave you feeling burned out and discouraged, even if you’re busy every single day. Most importantly, I’ll walk you through the practical systems I use now, like my monthly CEO days and simple time blocking tricks, to make sure I’m not just creating into the void. You’ll hear why both roles matter, how to balance them, and some gentle but firm encouragement to look at your own calendar. If you haven’t given yourself CEO time lately, this is your nudge to finally make it happen. Your business, and your sanity, will thank you! 00:18 – The danger of staying stuck in creator mode 01:42 – What creator mode actually looks like 03:18 – Why CEO mode matters for business growth 06:21 – How I use time blocking for CEO and creator tasks 08:40 – Simple steps to start your monthly and weekly CEO habit Links & Resources: Episode 161, I Said Yes When My Gut Said NoFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode163  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    13 分鐘
  7. 8月26日

    162. How to Slow Down Without Losing Momentum When Life Gets Busy

    Send us a text! (Your number stays private) This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that truly move your business forward and giving yourself permission to let go of the rest during busy seasons. In this episode, I’m sharing what that looks like in my own business, why I’m taking September off from podcasting, and how you can create a plan that keeps your business sustainable without burning yourself out. 01:28 - Recognizing the signs of burnout and why slowing down is actually smart business 03:00 - What “minimum viable marketing” really means and how to identify the essentials that move your business forward 05:25 -  The difference between scaling back vs. needing a true break and my plan for September 07:40 - Tools and strategies for sustaining minimum viable marketing 09:23 - Giving yourself permission to step back and why it’s smart for long-term business health Links & Resources: The Savvy Seller CollectiveFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode162  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    13 分鐘
4.9
(滿分 5 顆星)
124 則評分

簡介

When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!  Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.

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