1 hr 20 min

#16 Achieving Sales of $130M Through Focusing on Niches w/ Sam Mcbride, COO of RXBAR Ditch Digger CEO with Gary Rabine

    • Business

Check out https://www.DitchDiggerCEO.com/ for this week's TOP 8 Business Growth strategies and subscribe to our newsletter to download Gary’s 13 Keys to Creating a Multi-Million Dollar Business.

Follow us on Instagram @DitchDiggerCEO (https://www.instagram.com/ditchdiggerceo/) for more helpful Business Growth tips.

Our goal is to inspire everyone to start their own business and help you grow it to millions or even billions in value so if you feel any benefit from this episode please let us know by leaving an iTunes review, sharing this episode on social media and emailing a link to anyone you think would also find benefit here. Thank you.

“The best leaders are trusted and respected” - Sam McBride

Sam McBride (@samacmcbride) is Chief Operating Officer at @RXBAR, a Chicago-based food manufacturer, overseeing the organization’s supply chain, sales, marketing and operations teams.

With a passion for growing consumer products companies, Sam joined RXBAR as employee number four. Sam grew RXBAR’s top line growth though retail distribution and e-commerce from $2m to $130m in just three years, helping fuel its acquisition by Kellogg for $600m in 2017.

Prior to RXBAR, Sam led the sales and marketing teams at Rabine Group, overseeing 12 operating companies with $180mm in annual revenue.

As RXBAR continues its domestic growth, international expansion and product innovation, Sam sets the tone for his team, empowering them to foster unrivaled brands.

Sam has an incredible mind for driving growth and he shares some of his most effective and powerful strategies. If you have any inkling of growing your business this episode is NOT to be missed! 

4:00 Sam's upbringing

6:30 How did you decide to become an entrepreneur?

8:30 What characteristics did you pick up early that assisted you in your career?

10:45 How did your first jobs affect you?

15:00 How did you meet Gary?

19:00 How did you get involved with RXBar?

27:45 The origin of No BS (No bad stuff)

32:30 The unique influencer marketing strategies that helped RXBar sales explode

41:15 Figuring out the distribution strategy

47:00 The value of making a physical thing that you can give people

48:00 Going from revenues of $2m to $130m in 3 years. 

54:00 Key systems to drive growth

56:00 How did you get acquired by Kellogs?

60:00 Where are you going to be in 10 years?

1:03:00 What should new entrepreneurs know? 

1:04:30 Most important mentors

1:08:30 Balancing family life and business. 

Quote: The importance of self awareness

1:14:00 Could you have this success in any other country?

1:15:30 Quinton’s True Takeaways

Check out https://www.DitchDiggerCEO.com/ for this week's TOP 8 Business Growth strategies and subscribe to our newsletter to download Gary’s 13 Keys to Creating a Multi-Million Dollar Business.

Follow us on Instagram @DitchDiggerCEO (https://www.instagram.com/ditchdiggerceo/) for more helpful Business Growth tips.

Our goal is to inspire everyone to start their own business and help you grow it to millions or even billions in value so if you feel any benefit from this episode please let us know by leaving an iTunes review, sharing this episode on social media and emailing a link to anyone you think would also find benefit here. Thank you.

“The best leaders are trusted and respected” - Sam McBride

Sam McBride (@samacmcbride) is Chief Operating Officer at @RXBAR, a Chicago-based food manufacturer, overseeing the organization’s supply chain, sales, marketing and operations teams.

With a passion for growing consumer products companies, Sam joined RXBAR as employee number four. Sam grew RXBAR’s top line growth though retail distribution and e-commerce from $2m to $130m in just three years, helping fuel its acquisition by Kellogg for $600m in 2017.

Prior to RXBAR, Sam led the sales and marketing teams at Rabine Group, overseeing 12 operating companies with $180mm in annual revenue.

As RXBAR continues its domestic growth, international expansion and product innovation, Sam sets the tone for his team, empowering them to foster unrivaled brands.

Sam has an incredible mind for driving growth and he shares some of his most effective and powerful strategies. If you have any inkling of growing your business this episode is NOT to be missed! 

4:00 Sam's upbringing

6:30 How did you decide to become an entrepreneur?

8:30 What characteristics did you pick up early that assisted you in your career?

10:45 How did your first jobs affect you?

15:00 How did you meet Gary?

19:00 How did you get involved with RXBar?

27:45 The origin of No BS (No bad stuff)

32:30 The unique influencer marketing strategies that helped RXBar sales explode

41:15 Figuring out the distribution strategy

47:00 The value of making a physical thing that you can give people

48:00 Going from revenues of $2m to $130m in 3 years. 

54:00 Key systems to drive growth

56:00 How did you get acquired by Kellogs?

60:00 Where are you going to be in 10 years?

1:03:00 What should new entrepreneurs know? 

1:04:30 Most important mentors

1:08:30 Balancing family life and business. 

Quote: The importance of self awareness

1:14:00 Could you have this success in any other country?

1:15:30 Quinton’s True Takeaways

1 hr 20 min

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