16. Are You Missing the Opportunity to Sell Strategy‪?‬ The C Word Podcast with Bec Hughes

In episode 16 of The C Word Podcast, I’m talking about the S word. I’m not getting sweary though, it’s not that S word, what I’m talking about is strategy.
 
And this is something, specifically brand strategy, that’s close to my business heart. I’ve spent the majority of my career as a brand strategist in creative consultancies and it has been a big part of my own business for the past 7 years.
 
I also believe that it can be a real game-changer for creatives in business.
 
In this episode, I want to tackle some of the snobbery that exists around the word strategy and talk about what I think strategy actually is... and it’s far less complicated that the academics would have you believe.
 
I’ll also dive into:
~ My own definition of strategy and the concept of Purple Matter
~ Why strategy is brilliant for your business
~ The positive influences it can have on you, your client, your creativity and your cash
~ How you can start to see both yourself and your approach as having strategic value
~ How you can make strategy an integral part of what you do
 


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