16. B2B Email Marketing in 2022 w. Eshita Durve Smarter Marketer

Eshita Durve reveals how B2B businesses can make the most out of email and automation in 2022. She discusses how best to nurture leads, 5 ways to segment your database, and the best email/ automation software to achieve your email goals. 
Guest:
Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to drive tangible business outcomes (Read: Eshita is not into fluff metrics). With 8 years of driving results both in-house and agency-side, Eshita was recently recognised as a finalist in the marketing category at the B&T Women in Media Awards. Follow her on LinkedIn [https://www.linkedin.com/in/martecher/].
Resources Mentioned:
Australian Digital Marketing Guide - Free Download: https://rocketagency.com.au/resources/free-downloads/australian-digital-marketing-strategy-guide 
Marketing Through Tough Times - Free Download: https://rocketagency.com.au/resources/free-downloads/recession-marketing-strategy-manifesto 

Find Us Online:
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 
Smarter Marketer Website: https://www.smartermarketer.com.au/ 
Rocket Agency Website: https://rocketagency.com.au/ 
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:
Hardcover: https://amzn.to/30O63kg 
Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.