16. Does Sex Still Sell In Cannabis Advertising‪?‬ Green & Gold

Hayley wrote a story for VICE about sexism in the cannabis industry, and in particular, the advertising strategies of one particular brand, Ignite Cannabis Company. Founded by Instagram-famous Dan Bilzerian - who amassed his following by posting photos of a lavish lifestyle that includes him posing with guns and half-naked women - Ignite seems to be doubling down on the "sex sells" mentality while other cannabis brands trend toward more inclusive messaging. So Hayley calls up Olivia Mannix, co-founder and CEO of Denver-based marketing firm Cannabrand, to talk more in-depth about the dynamics and difficulties of weed advertising.

Hayley's VICE story - https://www.vice.com/en_uk/article/3kgk5k/dan-bilzerians-weed-company-is-keeping-sexist-cannabis-ads-alive


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