16 - Personalization for Personality - Will Allred of Sorter Digital Marketing Life with Noah Omri Levin

Neuromarketing is a topic I have been want to dive into and I found no better place to start than a local Atlanta startup I bumped into named Sorter. Will Allred is the Co-founder and COO of Sorter, a recommendation engine that enables marketers to provide psychologically resonant brand experiences at scale. I really enjoyed geeking out with him on behavioral psychology and truly believe this is the direction our industry is bound to go. Enjoy…