Coaching is one of the most important aspects of sales training.
However, not every coach is doing what is necessary to put their team in the best position for success possible.
In fact, most coaches aren’t intentional with what they are doing and trying to teach.
Matt Cameron consults to high-growth SaaS companies on growth as the founder of SaaSy Sales Management and is an expert on the topic of sales coaching.
A coach, according to Matt, is the person who stands on the field and calls out the plays. Whereas, training is explaining to them what the moves are in that play, and drilling it.