What’s your “customer experience” experience? Maybe you think of a fantastic interaction you had with a company. One where they went above and beyond. But more than likely, you think of a time when you were drug over the coals. Given the runaround. A company swung for the fences, and missed horribly. And that is why the customer experience is no longer a “nice to have.” In this Part 1 of a 2-part series, Michael interviews Nitin Badjatia from ServiceNow, about the role of customer experience in today’s companies and why it’s a non-negotiable.