47 min

161: User-generated content, internal comms challenges, content costs Hanson & Hunt

    • Marketing

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career?

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

SPONSOR
Brandpoint

EPISODE SUMMARY
Intro  
Talking Point: User-generated content 
Spotlight: Starbucks teams up with Netflix
Quick News & Quick Takes: Is cancel culture affecting brands?
Quick News & Quick Takes: A mandate for internal comms
Quick News & Quick Takes: The cost of content production
Listener question: Should you 'fake it until you make it'?
Closing

ARTICLES AND LINKS
User-generated content represents 39% of time spent with media
New report finds social media video now sees as much consumption time as traditional TV
Starbucks and Netflix team up on new social content series
Cancel culture: Confusing, complex and contentious
Five firefights: Where Internal Communication leaders need to shake things up in 2022
The average cost of a B2B content asset is $2,791
Half of companies outsource content, but quality is a persistent challenge
Can we all just stop faking it?
Arik's Jan. 26 webinar: Discover social media trends for 2022

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices.
Learn more about your ad choices. Visit megaphone.fm/adchoices

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career?

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

SPONSOR
Brandpoint

EPISODE SUMMARY
Intro  
Talking Point: User-generated content 
Spotlight: Starbucks teams up with Netflix
Quick News & Quick Takes: Is cancel culture affecting brands?
Quick News & Quick Takes: A mandate for internal comms
Quick News & Quick Takes: The cost of content production
Listener question: Should you 'fake it until you make it'?
Closing

ARTICLES AND LINKS
User-generated content represents 39% of time spent with media
New report finds social media video now sees as much consumption time as traditional TV
Starbucks and Netflix team up on new social content series
Cancel culture: Confusing, complex and contentious
Five firefights: Where Internal Communication leaders need to shake things up in 2022
The average cost of a B2B content asset is $2,791
Half of companies outsource content, but quality is a persistent challenge
Can we all just stop faking it?
Arik's Jan. 26 webinar: Discover social media trends for 2022

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe

MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices.
Learn more about your ad choices. Visit megaphone.fm/adchoices

47 min