#162 How to use YouTube as a Lead Generation Machine with Melissa Mitchell

Content Marketing Series #5

Are you frustrated because YouTube isn't bringing in the leads you hoped for, despite all your efforts to create awesome videos and promote them everywhere? Many entrepreneurs and marketers struggle to attract profitable clients on YouTube, even after putting in a ton of work. It can be discouraging to see little engagement and views, especially when you've poured your heart into creating compelling content. 

In this episode, YouTube strategist Melissa Mitchell shares her expert tips on how to generate leads and grow your business using the platform. Melissa is the owner of Wandermint Creative based in Canada and she's a pro at helping businesses tap into the power of YouTube to get leads and grow their audiences. She started off in graphic design and communications but realized that social media management wasn't fulfilling her passion. That's when she made the switch and found her success with YouTube! 

Listen in and you'll get to:

• Understand why having a strong video content strategy is crucial for online success.
• Dive into the art of creating eye-catching video thumbnails.
• See why targeting keywords is essential for ranking high on search engines.
• Learn the perks of focusing on one platform to maximize your marketing efforts.

Maybe you've tried different approaches, but none of them seem to work just right. With the right strategies, YouTube can become your secret weapon for expanding your brand's reach and attracting profitable clients. Tune in as Melissa explores ways to unleash the full potential of your YouTube channel as a lead generator.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Check out Melissa’s Masterclass: Get on the Waitlist for the Next Round of Video Marketing Accelerator. A 6-Week Live Cohort to show you how to set up your organic lead generation engine with YouTube!
• You can find training from Melissa by visiting her YouTube channel at https://www.youtube.com/wandermintcreative 

Connect with Melissa:

• Instagram: @wandermintcreative 
• Facebook: Wandermint Creative
• Website: www.wandermintcreative.com
• Freebie: YouTube Channel Checklist that shows you how to get your YouTube channel set up for success!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

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