1 hr 1 min
164: The 2 personalized touches that generate 80% of Chili Piper’s opportunities The Predictable Revenue Podcast
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- Management
Collin Stewart’s guest on this episode of the Predictable Revenue podcast is Michael Tuso, Director of Revenue Performance at Chili Piper. As a coach, guide, mentor, Top 25 Sales Leader, and Sales Development Leader of the Year, Michael has landed on foolproof strategies for everything outbound. More specifically, he’s designed a 5 touch cadence that generates 80% of their opportunities - in only the first 2 touches.
Listen on to learn how, in the middle of Covid-19, Michael’s team had their best month ever (1:03), Michael’s philosophy on cadences (3:25), writing the first email (6:51), how to find the right messaging for your company (10:33), the human element of outreach (14:33), the framework for handling objections over email (17:24), and why and how he pulls data out of his cadence tool (49:38).
Show Notes
Looking for what type of content to use when personalizing your first email? How to build a personalization at scale playbook
We agree with Michael - it’s a fine balance between completely personalized outreach and letting the tools do the work for you. Read about The Art of the Semi-Personalized Email Campaign
More on the importance of being personal: How Workfront’s prospectors heavily tailor their initial email outreach
Collin Stewart’s guest on this episode of the Predictable Revenue podcast is Michael Tuso, Director of Revenue Performance at Chili Piper. As a coach, guide, mentor, Top 25 Sales Leader, and Sales Development Leader of the Year, Michael has landed on foolproof strategies for everything outbound. More specifically, he’s designed a 5 touch cadence that generates 80% of their opportunities - in only the first 2 touches.
Listen on to learn how, in the middle of Covid-19, Michael’s team had their best month ever (1:03), Michael’s philosophy on cadences (3:25), writing the first email (6:51), how to find the right messaging for your company (10:33), the human element of outreach (14:33), the framework for handling objections over email (17:24), and why and how he pulls data out of his cadence tool (49:38).
Show Notes
Looking for what type of content to use when personalizing your first email? How to build a personalization at scale playbook
We agree with Michael - it’s a fine balance between completely personalized outreach and letting the tools do the work for you. Read about The Art of the Semi-Personalized Email Campaign
More on the importance of being personal: How Workfront’s prospectors heavily tailor their initial email outreach
1 hr 1 min