#166 Metrics That Matter & How To Improve Them: What Gym Owners Need To Know with Nick Reyes Grow Your Nutrition Business

In this episode, Nicole interviews Nick Reyes, Chief Revenue Officer at PushPress, they delve into crucial metrics for gym owners to monitor in their businesses, including length of engagement and average revenue per member per month. Understanding and optimizing these metrics can lead to a more successful and sustainable fitness business. They also talk about the concept of North Star metrics in boutique fitness, focusing on customer visits or check-ins as a key metric to decrease churn and increase revenue. Tune in to discover tips for increasing check-ins, the latest initiatives by PushPress, and their collaboration with HSN for nutrition services. Don't miss out on valuable insights to take your fitness business to the next level!
What You'll learn:
Length of engagement is a crucial metric for gym owners, and increasing it leads to a more successful business. Churn rate is a significant challenge, and addressing it requires focusing on delivering value, building strong relationships, and making service improvements. The North Star metric in boutique fitness is customer visits or check-ins, aiming for three times a week consistently to decrease churn and increase revenue. PushPress's initiatives, such as the merged app, appointment booking, and collaboration with HSN for nutrition services, enhance fitness business operations. and MUCH MORE! Links:
Blog: https://growyournutritionbusiness.com/podcast-episode-166-metrics-that-matter-what-gym-owners-need-to-know/
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