167: 2023 State of Podcast Guesting Report with Tom Schwab Professional Services Growth and Marketing

Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just
podcast guesting, he saw in 2013 how targeted podcast interviews could drive
an inbound marketing machine. He has appeared on over 1,500 interviews and
his company, Interview Valet, has served over one thousand leading brands,
consultant, and non-fiction authors on over fifty thousand interviews since 2015.
Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How
to grow your business with a targeted interview strategy has been called the
bible of podcast guesting. He has presented at INBOUND, Harvard, the American
Marketing Association , PodFest, and Podcast Movement about using podcast
guesting as a marketing channel.
 
Trained as an engineer, he graduated from the United States Naval Academy
(Annapolis) and ran nuclear power plants on aircraft carriers. This systems
approach has allowed him to create, refine, execute, scale, and teach a new
marketing channel that is rapidly growing in acceptance and impact.
Since 2017, each year Tom has shared the findings from his database on The
State of Podcast Guesting.
 
https://interviewvalet.com/danny
 
***
Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj
***
Roadmap: https://dannyozment.com/roadmap
Questions? https://www.speakpipe.com/podcaststrategies
or email me at danny@emeraldcitypro.com
***
Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...
Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel​ Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls​ Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​
Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod
Use code JOINPODPOD to get a 1-month free trial.
***
Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients.
For $29/month, ConvertKit’s Creator Plan
manages up to 1,000 subscribers Provides unlimited landing pages & forms Sends email broadcasts Provides the ability to Sell digital products & subscriptions Has super fast Email support AND MOST IMPORTANTLY... Gives you Free migration from another tool
AND Automated funnels & sequences
Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit

***
Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients.
For $25/month, WPX’s Business Plan gives you
Hosting for 5 Websites 10 GB Storage 100 GB Bandwidth Free SSL certificates The WPX Cloud Content Delivery Network They average around 30 second support response time 24/7/365 around the world Provide free unlimited site migration from any host to WPX, usually completed within 24 hours And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load
Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx
***
My Recommended Resources - https://dannyozment.com/resources