48 min

169: Small Tests, Giant Leaps Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

    • Marketing

As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara, CMO of Optimizely, has developed a serious taste for adventurous testing, especially in B2B. That doesn’t mean just running around pushing buttons and selecting metrics at random, it means breaking free from the common snare of planning multiple meetings and emails before adjusting a small facet of the landing page for A/B testing. Listen in to learn more!

As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara, CMO of Optimizely, has developed a serious taste for adventurous testing, especially in B2B. That doesn’t mean just running around pushing buttons and selecting metrics at random, it means breaking free from the common snare of planning multiple meetings and emails before adjusting a small facet of the landing page for A/B testing. Listen in to learn more!

48 min

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