“What was true six months ago, is no longer true today.” Isn’t that the truth. Modern marketers can no longer depend on their specialization in one discipline. You have to understand every touchpoint in the customer’s journey to be really successful. With more consumers expecting personalization, being a marketing expert on all fronts sounds, well, insane. We had the opportunity to sit down with Five9’s CMO Ryan Kam and ask him the tough questions on continuous release marketing. In this episode, we cover measuring marketing impact, customer experience, and more.