54 min
#17: Stef Verbeeck - The secret to personal branding to win in sales Sound of Sales
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- Entrepreneurship
Let's talk about personal branding!
Not something easy to accomplish, but increasingly important for sellers today. Creating a trusting relationship with your prospects can make or break many deals.
I invited Stef Verbeeck, a true personal branding expert, on Sound of Sales today.
After speaking with many listeners and receiving your questions, we tried to cover them all in this episode.
Things like why companies should embrace employees building their brand (and how to do it successfully), how to start creating a brand and why human-to-human sales is so important.
Here are the top take-aways to start with:
1 - Who do you want to reach? (Understand your target audience well!)
2 - Devise a strategy for yourself (what's achievable?)
3 - Don't just sell, sell, sell
Enjoy the episode, and remember, branding has nothing to do with marketing.
► ABOUT THE GUEST
Stef Verbeeck can be considered a Flemish pioneer in the field of branding with more than 20 years of experience. He wrote four books on the subject and a fifth is on the way. Currently he is a partner and brand strategist at Pavlov, a niche company specialized in brand strategy, customer experience and brand identity.
Linkedin: https://www.linkedin.com/in/stefverbeeck/
► FIND US ONLINE
Website: https://soundofsales.co
LinkedIn: https://www.linkedin.com/company/soundofsales
Instagram: https://instagram.com/soundofsales
Twitter: https://twitter.com/soundofsales
Let's talk about personal branding!
Not something easy to accomplish, but increasingly important for sellers today. Creating a trusting relationship with your prospects can make or break many deals.
I invited Stef Verbeeck, a true personal branding expert, on Sound of Sales today.
After speaking with many listeners and receiving your questions, we tried to cover them all in this episode.
Things like why companies should embrace employees building their brand (and how to do it successfully), how to start creating a brand and why human-to-human sales is so important.
Here are the top take-aways to start with:
1 - Who do you want to reach? (Understand your target audience well!)
2 - Devise a strategy for yourself (what's achievable?)
3 - Don't just sell, sell, sell
Enjoy the episode, and remember, branding has nothing to do with marketing.
► ABOUT THE GUEST
Stef Verbeeck can be considered a Flemish pioneer in the field of branding with more than 20 years of experience. He wrote four books on the subject and a fifth is on the way. Currently he is a partner and brand strategist at Pavlov, a niche company specialized in brand strategy, customer experience and brand identity.
Linkedin: https://www.linkedin.com/in/stefverbeeck/
► FIND US ONLINE
Website: https://soundofsales.co
LinkedIn: https://www.linkedin.com/company/soundofsales
Instagram: https://instagram.com/soundofsales
Twitter: https://twitter.com/soundofsales
54 min