39 min
177. #KyleTalksAgtech: Name Changes & Branding Expertise at Soli Organic (formally Shenandoah Growers) w. Don Helms CropTalk
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- Business
A few months ago Shenandoah Growers changed their name to Soli Organic. Why did this change happen? What is the leading provide of organic herbs doing to perfect their branding? What does it take to build a strong produce brand in CEA? On this episode of CropTalk #KyleTalksAgtech Don Helms, Vice President of Marketing at Soli Organic Inc. does a masterful job of answering these questions, explaining what it takes to build a strong brand and the story of how and why this recent name change occured.
A few months ago Shenandoah Growers changed their name to Soli Organic. Why did this change happen? What is the leading provide of organic herbs doing to perfect their branding? What does it take to build a strong produce brand in CEA? On this episode of CropTalk #KyleTalksAgtech Don Helms, Vice President of Marketing at Soli Organic Inc. does a masterful job of answering these questions, explaining what it takes to build a strong brand and the story of how and why this recent name change occured.
39 min