18: Jose Bennett on How to Build a Brand That People Fall in Love With

In this episode, Jose Bennett shares his remarkable journey from rapper to renowned branding expert and digital course creator. 

Jose explains to us how his diverse experiences in music, retail, and entrepreneurship shaped his understanding of emotional branding and audience connection.  He also reveals the secrets behind creating a lasting impression, using examples like Coca-Cola and Pepto to illustrate the importance of evoking emotional responses. He then offers practical advice on managing brand identity across platforms, and having a strategic approach to brand development — correlating it to constructing a house with a solid foundation. 

Join us in this conversation as Jose emphasizes the role of consistency and vulnerability in building trust with your audience. Tune in!

KEY POINTS

- Branding in various scenarios – concerts or everyday life 

- Jose's journey as a rapper to being a branding expert

- The importance of online presence and understanding your target audience

- The role of emotional response in branding

- On having consistency in branding and the need for reliability 

- Challenges of maintaining a consistent brand image

- On leveraging emotional responses to build a strong brand

- Have long-term relationships by showing up, being consistent and having authenticity 

QUOTES 

"We are multi-faceted individuals, right? The thing about it, though, we can do multiple things, but truly we can only be known for one." – Jose Bennett

“I want to set the world up for my grandkids in a better place, and that's by planting seeds, seeds of positivity. There's an old adage that says — if the oceans were still one drop [would] cause tidal waves at the shore, I'm every person I come in contact with. I'm drop, doing drops, drops, plant seeds, like everything." – Jose Bennett

"If our brands are automatically going to compartmentalize us, all we're doing is okay. You have multiple pieces — how do you still ensure that you are telling that correct narrative and story." – Jose Bennett

GUEST RESOURCES 

Jose Bennett

Website | featuringthebrand.com 

IG | @featuring_jose

RESOURCES

Jasmene Bowdry 

IG | @jasmenebowdry

AND This is produced by EPYC Media Network