16 min
182. How do you manage your business in a crisis? Brand Therapy
-
- Entrepreneurship
What should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective responses, create a detractor tier system, and other tricks of the trade. If you’ve ever been worried about getting bad press from a disgruntled customer, this is the episode for you.
What should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective responses, create a detractor tier system, and other tricks of the trade. If you’ve ever been worried about getting bad press from a disgruntled customer, this is the episode for you.
16 min