What Are You Working Towards?

Chris Brodhead

Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.

  1. HACE 2 DÍAS

    #193 The Explosive Role of AI in Vehicle Optimization, Diagnostics, and Personalization

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ Dr. John Heinlein, Chief Marketing Officer at Sonatus, a global leader in vehicle software powering the shift toward software defined vehicles (SDVs) and AI-driven automotive innovation. John brings a unique blend of deep engineering expertise — with degrees from Carnegie Mellon University and a Ph.D. in Electrical Engineering from Stanford — and more than two decades of senior leadership across marketing, automotive technology, business development, and system architecture. We dig into: • How SDVs work and why vehicles are becoming more like data centers • The transition from 150+ hardware ECUs to flexible, upgradeable software platforms • How automakers harness vehicle data, intelligence, and AI to improve performance • The infrastructure needed to support next generation automotive experiences • The explosive role of AI in vehicle optimization, diagnostics, and personalization • Why the automotive industry is attracting top engineering talent again • Sonatus’ rapidly growing footprint in more than 5 million production vehicles (soon to be 6 million) • The behind-the-scenes look at building a modern automotive software stack John also hosts The Garage by Sonatus, where he interviews top minds in vehicle software and mobility innovation. ⸻ Guest Links Website: https://www.sonatus.com/ LinkedIn: https://www.linkedin.com/in/johnheinlein/ The Garage Podcast (YouTube): https://www.youtube.com/playlist?list=PL02SS1Fp5GCjBUmXe4eTnEVdDLDViQXR2 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    20 min
  2. HACE 3 DÍAS

    #192 How World-Class Leaders Think, Adapt, and Build Meaningful Legacies with Michael Watkins

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Michael Watkins — co-founder of Genesis Advisers, best-selling author of The First 90 Days, and Professor of Leadership & Organizational Change at IMD Business School.Michael has helped thousands of leaders navigate high-stakes transitions and has shaped modern leadership thinking for more than two decades. His book The First 90 Days has sold more than a million copies in English, is translated into 24+ languages, and was named one of Amazon’s Top 100 Business Books of All Time. He was also inducted into the Thinkers50 Hall of Fame for his contributions to management and leadership.We dive into:• How leaders can navigate today’s unprecedented turbulence• Why most writing online feels like noise• The real impact of AI on creativity, communication, and leadership• How The First 90 Days became the “onboarding bible”• Why strategic thinking is the most undervalued leadership skill• What Michael is working towards nowIf you want to understand how world-class leaders think, adapt, and build meaningful legacies, this episode is packed with insight.⸻Connect with Michael WatkinsGenesis Advisershttps://www.genesisadvisers.com/LinkedInhttps://www.linkedin.com/in/michaeldwatkins/X / Twitterhttps://x.com/MichaelDWatkinsYouTubehttps://www.youtube.com/first90daysFacebookhttps://www.facebook.com/thefirst90daysBooks by Michael Watkinshttps://www.amazon.com/stores/author/B001JS6RV8IMD “First 90 Days” Programhttps://www.imd.org/f90d/🔗 Follow “What Are You Working Towards?” & Host Chris BrodheadWebsite: https://www.working-towards.comSpotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDriTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400YouTube: https://www.youtube.com/@workingtowardsInstagram: https://www.instagram.com/working_towardsTikTok: https://www.tiktok.com/@working_towards⸻⚠️ DisclaimerThe views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    24 min
  3. HACE 3 DÍAS

    #188 Why Housing Is Broken and How Wunderflats Is Fixing It with Jan Hase, Co-Founder of Wunderflats

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/What if finding a home in a new country was as easy as booking a hotel? Jan Hase, Co-Founder and CEO of Wunderflats (https://wunderflats.com/en), joins me to share how his company is transforming the future of mid-term housing by removing the stress, friction, and uncertainty that expats, professionals, and even refugees face when relocating.With a background in computer science and a decade building Wunderflats from the ground up, Jan reveals what it takes to build a trusted real estate marketplace that works across borders, supports both landlords and tenants, and scales without losing the human touch. We also explore his unique co-founder relationship, mission-driven leadership, and the emotional realities of growing a startup that helps people feel at home anywhere in the world.📌 Topics Covered:• Why the traditional housing system fails global citizens — and how Wunderflats fills the gap• How Jan scaled Wunderflats across Germany, France, Austria, and Belgium• Building trust through technology and real human connection• Lessons from 10+ years of startup growth, pivots, and global expansion💡 Learn more about Jan and Wunderflats:LinkedIn: https://www.linkedin.com/in/janhaseWebsite: https://wunderflats.com/en🔗 Follow “What Are You Working Towards?” & Host Chris BrodheadWebsite: https://www.working-towards.comSpotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDriTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400YouTube: https://www.youtube.com/@workingtowardsInstagram: https://www.instagram.com/working_towardsTikTok: https://www.tiktok.com/@working_towards⸻⚠️ DisclaimerThe views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent.

    22 min
  4. HACE 5 DÍAS

    #189 Renewable Energy Is the ONLY Realistic Way to Power the AI Revolution | Josh Levine, EnergySage

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Artificial intelligence is exploding — but can our power grid keep up?Josh Levine, Chief Marketing Officer at EnergySage, explains why renewable energy is the only realistic path forward to sustain the AI revolution.Josh’s 20-year career spans the U.S. Army, Harvard Business School, Google, and Procter & Gamble. Today, he’s leading EnergySage’s mission to make clean energy simple, affordable, and accessible for everyone.💡 In this conversation, you’ll learn: • Why renewables like solar and wind are the only scalable solution for rising global energy demand • How the clean energy transition benefits both the environment and consumers’ wallets • What it takes to build a mission-driven marketing organization • How EnergySage empowers homeowners to gain energy independence and resilience🌎 Explore More:🔹 Website – https://www.energysage.com/🔹 YouTube Series “Plugged In” – https://www.youtube.com/results?search_query=EnergySage+Plugged+In🔹 Connect with Josh Levine – https://www.linkedin.com/in/joshzlevine/🔗 Follow “What Are You Working Towards?” & Host Chris BrodheadWebsite: https://www.working-towards.comSpotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDriTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400YouTube: https://www.youtube.com/@workingtowardsInstagram: https://www.instagram.com/working_towardsTikTok: https://www.tiktok.com/@working_towards⸻⚠️ DisclaimerThe views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    25 min
  5. HACE 5 DÍAS

    #191 How Dane Chapin Turned Board Games Into a Global Phenomenon

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ Dane Chapin shares the incredible story behind building The Op Games into a powerhouse of fun, connection, and creativity. From humble beginnings creating city-specific Monopoly editions with his sisters, to partnering with Disney, Warner Bros., The Beatles, NFL, NBA, and Game of Thrones, Dane reveals how he turned board games into a global business built on joy, laughter, and human connection. He also opens up about the challenges and lessons from his other ventures — including Bindle Bottle, Zephyr Partners, and Made Here Brands (co-founded with actor Scott Eastwood). Dane’s insights into entrepreneurship, resilience, and innovation make this one of the most inspiring founder stories you’ll hear all year. In this episode, you’ll learn: • How Dane turned Monopoly into a massive licensing opportunity • The secrets behind creating best-selling games like Telestrations, Blank Slate, and Tap • Why physical connection matters more than ever in a digital world • Lessons from failing forward and bouncing back stronger • What’s next for The Op and the future of family entertainment Connect with Dane Chapin: 🌐 Website: https://theop.games/ 💼 LinkedIn: https://www.linkedin.com/in/dane-chapin-8b76399/ 📘 Facebook: https://www.facebook.com/theopgames Mentioned in this episode: • Bindle Bottle (Former company — patent still owned) • Made Here Brands (Founded with Scott Eastwood) • Zephyr Partners • Zahn Innovation Program at San Diego State University 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    24 min
  6. 3 NOV

    #187 $30M Construction CEO Says No to 50% of Prospects

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ Adam Beamish isn’t chasing every lead — he’s intentionally turning down over 50% of inbound prospects. Why? Because saying no is how he scaled his family business, Mark Beamish Waterproofing, to $30M+ in revenue while preserving quality, culture, and profitability. In this episode, Adam breaks down: • How he transformed a garage-based business into a 150+ person powerhouse • The strategy behind shrinking from 2,000 jobs/year to just 700 — and making more money • Why most subcontractors are overwhelmed by bad fits (and how to stop) • The origin of SubSmart, his fast-growing SaaS built to streamline subcontractor chaos • What it really means to lead with integrity in construction and software If you’re a founder, operator, or builder of any kind — this conversation will challenge how you think about scale, culture, and saying no. 👉 Learn more: MBW: https://markbeamish.com/ SubSmart: https://www.getsubsmart.com/ Adam’s LinkedIn: https://www.linkedin.com/in/adam-beamish-6a2a6423/ 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    25 min
  7. 30 OCT

    #186 From Space Needle to Amusement Parks — The Motion Control Tech Powering the World

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Craig Pellin is the VP of Sales & Marketing at Nexen Group, a global leader in precision motion control systems used across aerospace, semiconductor, amusement, medical, automation and even bourbon barrel manufacturing.In this episode Craig breaks down: • How AI, automation & mechatronics are rapidly changing manufacturing • The surprising industries powered by Nexen: Space Needle, MRI machines, amusement parks, whiskey distilleries, global bottling lines • Why zero-backlash precision is becoming mission-critical for the future • How Nexen built a global rep network and deal flow engine without relying on outbound • The REAL future of AI inside mid-market manufacturing orgs⸻🔗 Links MentionedNexen Group — https://www.nexengroup.com/Craig on LinkedIn — https://www.linkedin.com/in/craig-pellin-7494b16/Craig’s personal build & hobby page (woodworking / restoration) — https://hobbychaser.wordpress.com/⸻If you’re a manufacturing leader exploring automation or AI integration — this one is a must-watch.🔗 Follow “What Are You Working Towards?” & Host Chris BrodheadWebsite: https://www.working-towards.comSpotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDriTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400YouTube: https://www.youtube.com/@workingtowardsInstagram: https://www.instagram.com/working_towardsTikTok: https://www.tiktok.com/@working_towards⸻⚠️ DisclaimerThe views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    23 min
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Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.