52 min

#187: Ben Weprin—How to Create A Magical Brand Building a StoryBrand with Donald Miller

    • Business

As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That’s why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he’s built a brand that welcomes people to live inside of a story. He’s a master of whimsy and believes if you can build a magical brand, it might be the most meaningful part of your life.

As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That’s why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he’s built a brand that welcomes people to live inside of a story. He’s a master of whimsy and believes if you can build a magical brand, it might be the most meaningful part of your life.

52 min

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