47 min
#192 - Keta Burke Williams, Aspen Apothecary: Producing and selling your first 500 units DTC POD: How The Best Brands Are Built
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- Marketing
Keta Burke-Williams is the Co-Founder & CEO of fragrance line Aspen Apothecary. Keta went to Dartmouth where she studied Portuguese and religion. After graduation, she worked at Kraft-Heinz in their sales rotation program where she experienced all sides of the CPG business. She left Kraft to work at Carnival Cruises corporate office before attending Harvard Business School. At HBS, Keta came up with the idea to create a line of CBD infused perfumes. This became Aspen Apothecary.
Keta Burke-Williams is the Co-Founder & CEO of fragrance line Aspen Apothecary. Keta went to Dartmouth where she studied Portuguese and religion. After graduation, she worked at Kraft-Heinz in their sales rotation program where she experienced all sides of the CPG business. She left Kraft to work at Carnival Cruises corporate office before attending Harvard Business School. At HBS, Keta came up with the idea to create a line of CBD infused perfumes. This became Aspen Apothecary.
47 min