192 | Your Signature Style: Designing Your Visual and Spatial Identity | Brand Alchemy Series Part 2 of 5 The Maximum Potency Podcast: Your Step-by-Step Guide To Growing A 6-Figure Online Coaching Business

Today we’re talking about your signature style, on and off screen.

NEW FREEBIE ALERT: the brand alchemy workbook is HERE: https://stan.store/maximumpotency - grab it and go through this series and really thrive!

OUR UPCOMING MINI MIND: Niche Nirvana, a 4 week minimind to help you hone in on your high-converting niche & boost your brand message, so that you have not only a niche that converts, but a rock-solid brand message to run with and anchor into. it’s going to be super tight knit and capped at 10 people max, so if you want a private invite before i release the full details, dm me MINI MIND and let’s talk!!

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Part One: Your work uniform.

I used to always joke around that I was allergic to the word dresscode. That all changed when last august i hired a personal stylist and we got to DEFINE & CREATE ONE.

please don’t wear a messy bun + random shirt to your calls and also be charging $500/hr. it doesn’t add up.

now, i’m CERTAINLY not suggesting that you need to wear a blazer or even dress quote on quote PROFESSIONAL — but what I AM suggesting is that you need to be INTENTIONAL.

and taking this a level deeper, how do you want YOUR BRAND TO MAKE OTHERS FEEEEEL?

Keyword: feel

think about the following: what can I wear everyday, or nearly everyday, to create a vibe?


go make a shopping list for something like “get 3 pairs of signature earrings” or “buy 3 new black tees” or “get 3 new snapbacks” and then WASH RINSE REPEAT, LITERALLY.
if you want my opinion and guidance, i offer personal style consults for $150 on zoom, where we look at your existing wardrobe, and pull something together, or for $1000, we offer full-service styling where we extract your vision, create your shopping list and offer outfit guidance to create your signature workwear look. dm me STYLE SESSION for more info. these prices will go up in the future, but right now, we’re taking on our first clients for this.



Part two: your workspace aesthetic.

you cannot just take calls in front of a white wall (it looks like you’re in jail) or at your moms kitchen table anymore. again, the ‘we just started working from home era’ is over.

this starts with aesthetic — again, what colors, textures, elements can you pull in?

SOME DOs & DONTs


DO intentionally weave color into your space
DONT be backlit, under any circumstance
DO hide wires
DO clean up uneccessary clutter
DO upgrade your wi-fi
DONT use a tapestry as your background - you look like a broke college kid. there, i said it. use art. use texture. use plants. use lights. use a neon sign. use a beautiful room divider. use a bookshelf.
DONT stress if you’re traveling and have to make due once in a while
DO upgrade your microphone.

just like the style above, we do offer 1 hour DIY consults for office spaces for $150, or full-service redesigns on a case by case basis. we will source the art, furniture, and tech necessary to customize your workspace. Dm me WORKSPACE UPGRADE for more info.


come back next week for a guest episode with my friend Chase Tolleson, we’re going to be talking about SALES FAILS & more. Chase is also going to be co-leading the MINI mind with me! @coach_chase_tolleson on IG.
Part 3 of brand alchemy will resume in two weeks: we will unpack Elevating Your Brand with Photography and Content & The Art of Visual Storytelling. i’ll be talking about why the photo style and content really anchors in your brand with your audience on a deeper level.


share this episode on your story and let me know your key takeaways by tagging me @maximumoptency.