1 hr 1 min

195: Eric Olden on building a successful cybersecurity company The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

    • Management

Eric Olden, CEO and co-founder of Strata Identity, joined us to share his journey from building a security software company in a garage, to taking a leap of faith to join Oracle, and then finally founding Strata Identity. 
Tune in to hear his story and the tips, tricks, and experiences he has learned along the way.

In this episode, you will learn the following:
1. Why Strata didn’t do any outbound in early days; instead honed in on a long-term, thoughtful content strategy approach
2. Why you need to hire people willing to do the work
3. Why grit is important for founders & early employees




Sponsor:
This episode was brought to you by IT-Harvest. 
With over 3,200 vendors in cybersecurity, it is hard to keep track of all the latest developments as well as researching and analyzing categories and subcategories…that’s where the IT-Harvest cybersecurity platform comes in.  
IT-Harvest is the first and only research platform dedicated to cybersecurity. And it’s run by Richard Stiennon who has done it all in cybersecurity. Find out more by going to salesbluebird.com/research

Resources:
Strata Identity
Eric Olden


Other episodes you'll enjoy:
Why your team may be "losing" prospects and ONE drastic way to stop it

One tip to avoid sounding stupid in conversations with your prospects

Outbound is broken


Action:
You know how every podcast host asks you to rate and review their podcast but doesn’t tell you how and where to actually do that?! Well, I’ve made it easy for you!  If you enjoy the podcast, please could you give a review with this easy-to-use tool by going to Salesbluebird.com/R. It would mean a lot to me personally and it helps grow the podcast.


Connect with me:
YouTube: https://www.youtube.com/@salesbluebird
Twitter: https://www.twitter.com/unstoppable_do
LinkedIn: https://www.linkedin.com/in/andrewmonaghan


Support the show
Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

Eric Olden, CEO and co-founder of Strata Identity, joined us to share his journey from building a security software company in a garage, to taking a leap of faith to join Oracle, and then finally founding Strata Identity. 
Tune in to hear his story and the tips, tricks, and experiences he has learned along the way.

In this episode, you will learn the following:
1. Why Strata didn’t do any outbound in early days; instead honed in on a long-term, thoughtful content strategy approach
2. Why you need to hire people willing to do the work
3. Why grit is important for founders & early employees




Sponsor:
This episode was brought to you by IT-Harvest. 
With over 3,200 vendors in cybersecurity, it is hard to keep track of all the latest developments as well as researching and analyzing categories and subcategories…that’s where the IT-Harvest cybersecurity platform comes in.  
IT-Harvest is the first and only research platform dedicated to cybersecurity. And it’s run by Richard Stiennon who has done it all in cybersecurity. Find out more by going to salesbluebird.com/research

Resources:
Strata Identity
Eric Olden


Other episodes you'll enjoy:
Why your team may be "losing" prospects and ONE drastic way to stop it

One tip to avoid sounding stupid in conversations with your prospects

Outbound is broken


Action:
You know how every podcast host asks you to rate and review their podcast but doesn’t tell you how and where to actually do that?! Well, I’ve made it easy for you!  If you enjoy the podcast, please could you give a review with this easy-to-use tool by going to Salesbluebird.com/R. It would mean a lot to me personally and it helps grow the podcast.


Connect with me:
YouTube: https://www.youtube.com/@salesbluebird
Twitter: https://www.twitter.com/unstoppable_do
LinkedIn: https://www.linkedin.com/in/andrewmonaghan


Support the show
Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

1 hr 1 min