14 min
196 3 Systems You NEED To Put in Place to Grow Your Dental Practice The Delivering WOW Dental Podcast
-
- Business
Hello, everyone, and welcome to the Delivering Well podcast. Super excited to have everyone here today. So today we are actually talking about something that's going to be pretty exciting for you, and hopefully we'll share some pearls that you can implement in your practice right away. But today we're talking about systems you need to put in place to grow your dental practice. Now, one of the areas that I see a lot of people struggling with is actually having accountability in their practice, having all of their team rowing in the same direction, and really having a proven plan and process to be able to grow their production and to be able to serve more patients at the same time.
And so the first system that I actually want to talk about is making sure that you have a system to create your morning huddle with a purpose. A lot of times I hear people saying that within their huddles they're focusing on making sure that they're prepared for the day, looking at what patients are coming in that are having medical issues, things that they need to look at. They are looking at financials, who owes money to the practice. They're also looking at what patient can we talk to, to ask them to refer another patient? And while all of those things are well and done, I think there are actually better systems for making sure that you are being held accountable to those things. One thing that I would love to make sure that everyone is focusing on is being very intentional in terms of adding in accountability, in terms of empowering your team when they're successful, and making sure that you are on track to hit your practice goals by what you're doing daily.
And so one system that I love to help practices with is actually implementing in a whiteboard. This whiteboard will allow you to, number one, look at all of the services that you're providing in your practice, make sure that you're having the conversations, make sure that you are actually empowering your team to help you to hit your goals or to help each individual team member to be able to hit their goals. And also have an opportunity to be able to look at when you're hitting your goals, what can you do to change the dynamic? And so you might be saying, "Okay, Anissa, what do you mean by that?" So what's really interesting is over the last few weeks I've been working one-on-one with our coaching clients, mapping out their plan for 2021. What's going to be your roadmap so that you can double your revenue this year or double your profits issue or grow 40% or whatever the goal is of the doctor.
And so it's really interesting is looking at doctors who say, "Well, I want to start implementing a new service this year. I want to start doing more dental implants." And so now that you've declared that goal, if you have a whiteboard, it is now your circle of focus to focus on dental implants. And so you can now say, "You know what, we want to start doing four cases a month, or we want to start doing 20 cases." Maybe you've been doing implant cases and you want to really focus on it this month, or you want to do 40 cases, whatever your number is. Now you have a way to hold yourselves accountable to the behaviors that will happen. And so what that means is what sort of marketing are we doing? Are we implementing Facebook or are we implementing Google ads? What are we doing to be able to have conversations with our patients?
Do we need to focus on our verbal skills and our case presentation? Do we need to make sure that we have our schedule set up so that we can accommodate new patient consultations and making sure that we're time-blocking for actually completing and scheduling these high value services? What is our financial policy like? And so the first thing that we want to look at, and what's the one domino that can actually knock down the other dominoes, is actually having this metric, having this goal, represented on a tool or a whiteboard that you can look at daily. And so, as you are settin
Hello, everyone, and welcome to the Delivering Well podcast. Super excited to have everyone here today. So today we are actually talking about something that's going to be pretty exciting for you, and hopefully we'll share some pearls that you can implement in your practice right away. But today we're talking about systems you need to put in place to grow your dental practice. Now, one of the areas that I see a lot of people struggling with is actually having accountability in their practice, having all of their team rowing in the same direction, and really having a proven plan and process to be able to grow their production and to be able to serve more patients at the same time.
And so the first system that I actually want to talk about is making sure that you have a system to create your morning huddle with a purpose. A lot of times I hear people saying that within their huddles they're focusing on making sure that they're prepared for the day, looking at what patients are coming in that are having medical issues, things that they need to look at. They are looking at financials, who owes money to the practice. They're also looking at what patient can we talk to, to ask them to refer another patient? And while all of those things are well and done, I think there are actually better systems for making sure that you are being held accountable to those things. One thing that I would love to make sure that everyone is focusing on is being very intentional in terms of adding in accountability, in terms of empowering your team when they're successful, and making sure that you are on track to hit your practice goals by what you're doing daily.
And so one system that I love to help practices with is actually implementing in a whiteboard. This whiteboard will allow you to, number one, look at all of the services that you're providing in your practice, make sure that you're having the conversations, make sure that you are actually empowering your team to help you to hit your goals or to help each individual team member to be able to hit their goals. And also have an opportunity to be able to look at when you're hitting your goals, what can you do to change the dynamic? And so you might be saying, "Okay, Anissa, what do you mean by that?" So what's really interesting is over the last few weeks I've been working one-on-one with our coaching clients, mapping out their plan for 2021. What's going to be your roadmap so that you can double your revenue this year or double your profits issue or grow 40% or whatever the goal is of the doctor.
And so it's really interesting is looking at doctors who say, "Well, I want to start implementing a new service this year. I want to start doing more dental implants." And so now that you've declared that goal, if you have a whiteboard, it is now your circle of focus to focus on dental implants. And so you can now say, "You know what, we want to start doing four cases a month, or we want to start doing 20 cases." Maybe you've been doing implant cases and you want to really focus on it this month, or you want to do 40 cases, whatever your number is. Now you have a way to hold yourselves accountable to the behaviors that will happen. And so what that means is what sort of marketing are we doing? Are we implementing Facebook or are we implementing Google ads? What are we doing to be able to have conversations with our patients?
Do we need to focus on our verbal skills and our case presentation? Do we need to make sure that we have our schedule set up so that we can accommodate new patient consultations and making sure that we're time-blocking for actually completing and scheduling these high value services? What is our financial policy like? And so the first thing that we want to look at, and what's the one domino that can actually knock down the other dominoes, is actually having this metric, having this goal, represented on a tool or a whiteboard that you can look at daily. And so, as you are settin
14 min