Most of the time, sales is about connecting people with something that will make their lives better. But that's not always the case.
Sometimes, slimy salespeople sell you on something that isn't in your best interest. This kind of selling requires high levels of manipulation, and only the least scrupulous marketers even attempt it. But you can learn a lot from them, if you know what they're doing.
The masters of this kind of manipulation are the talking heads of Mainstream Media. They sell people on snake oil all day long. In fact, they keep most of their viewers living in a complete fantasy world, in order to sell them on their ultimate product, Big Government.
How do they do it? How do they get common sense American's lined up to trade in their freedoms for a false sense of security? And how can understanding this help you get more sales in your business?
Worry not, young Padawan, for all will be revealed in this week's episode of the Nathan Fraser Show.
Warning, this knowledge is NOT for the unwashed masses.