26 min
2: Dana Settle, Founding Partner, Greycroft Diversity Riders
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- Entrepreneurship
Dana Settle is the Co-Founder & Managing Partner of Greycroft, an early and growth stage venture capital firm with over $2 billion in assets under management based in Los Angeles and New York City. Dana has been a venture capitalist for over 20 years and is unequivocally one of the top women venture investors. She started her venture capital career at Mayfield in Silicon Valley in the late 1990s before heading to Harvard Business School and eventually Los Angeles. In 2006 she raised her first fund of $75mm together with her co-founders Alan Patricof and Ian Sigalow under the name Greycroft.
In our second episode of the Diversity Riders Podcast, Dana shares the story of her reaction upon hearing about the Diversity Rider concept and the influence it could have. Quickly believing that the Rider’s call to action would diversify their deals and network, Dana walks us through the journey of how she tested this “hypothesis” with her partners, employees, extended network, and founders. Dana shares how the Rider tied into Greycroft’s existing work to expand diversity on boards, and she also discusses Whitney Wolfe Herd, the Founder & CEO of Bumble (a Greycroft portfolio company), and how Whitney and leaders like her are recognizing their unique positions to drive real change by providing access and opportunities to underrepresented investors and third party vendors.
Dana Settle is the Co-Founder & Managing Partner of Greycroft, an early and growth stage venture capital firm with over $2 billion in assets under management based in Los Angeles and New York City. Dana has been a venture capitalist for over 20 years and is unequivocally one of the top women venture investors. She started her venture capital career at Mayfield in Silicon Valley in the late 1990s before heading to Harvard Business School and eventually Los Angeles. In 2006 she raised her first fund of $75mm together with her co-founders Alan Patricof and Ian Sigalow under the name Greycroft.
In our second episode of the Diversity Riders Podcast, Dana shares the story of her reaction upon hearing about the Diversity Rider concept and the influence it could have. Quickly believing that the Rider’s call to action would diversify their deals and network, Dana walks us through the journey of how she tested this “hypothesis” with her partners, employees, extended network, and founders. Dana shares how the Rider tied into Greycroft’s existing work to expand diversity on boards, and she also discusses Whitney Wolfe Herd, the Founder & CEO of Bumble (a Greycroft portfolio company), and how Whitney and leaders like her are recognizing their unique positions to drive real change by providing access and opportunities to underrepresented investors and third party vendors.
26 min