50 min
David Perell: Building an Audience That Creates a Personal Monopoly Supercasters
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- Business
In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online.
David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them.
We talked about:
The impact of building an audienceHow David’s twitter account is more valuable than his college diplomaThe business school of the futureHow podcasts open David’s mind up to new ideasCreating a Personal Monopoly
Enjoy!
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Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).
For this episode, our bonus section includes David talking through his flywheel business model, which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect.
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If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!
Follow Supercast: @supercast
Follow Jason: @jsewhoy
Timestamps
2:08 From television anchor to writer: David Perell's story3:42 Writing is the new networking6:07 Playing with and communicating interesting ideas6:54 Starting the North Star Podcast9:37 "My audience is the single most valuable thing in my life"10:58 Download numbers are not the quality and size of your audience12:14 The unlimited competition for somebody's attention online14:47 Starting out on Twitter, and social media feeds16:08 Twitter is a filter for people who resonate with you17:07 Conversations tear down the mazes of our internal psychology19:22 How podcasts open David's mind up to new ideas20:57 Each medium has a bias22:52 Why we should give lots of free stuff away25:51 Personal Monopoly and intersecting ideas through writing29:17 Testing business models and writing with passion30:27 Being the center of attention paralyzes us32:28 The power of writing pseudonymously34:52 Audience building is a game of compounding37:45 How David Perell became successful on Twitter39:24 Focusing on email, podcasting is a black box40:29 Podcasts are an opportunity for trust42:51 Podcasts coincide the most with ordinary life45:15 Building the business school of the future46:46 Building audience-first products
Premium Timestamps
0:49 David Perell's Flywheel business model3:22 The difference between open and closed social platforms6:02 YouTube is the second largest search engine in the world8:42 The book as a business card, and a subscription podcast12:50 David Perell's tips on building your audience
Links
David Perell's WebsiteDavid's TwitterWrite of...
In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online.
David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them.
We talked about:
The impact of building an audienceHow David’s twitter account is more valuable than his college diplomaThe business school of the futureHow podcasts open David’s mind up to new ideasCreating a Personal Monopoly
Enjoy!
---
Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).
For this episode, our bonus section includes David talking through his flywheel business model, which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect.
---
If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!
Follow Supercast: @supercast
Follow Jason: @jsewhoy
Timestamps
2:08 From television anchor to writer: David Perell's story3:42 Writing is the new networking6:07 Playing with and communicating interesting ideas6:54 Starting the North Star Podcast9:37 "My audience is the single most valuable thing in my life"10:58 Download numbers are not the quality and size of your audience12:14 The unlimited competition for somebody's attention online14:47 Starting out on Twitter, and social media feeds16:08 Twitter is a filter for people who resonate with you17:07 Conversations tear down the mazes of our internal psychology19:22 How podcasts open David's mind up to new ideas20:57 Each medium has a bias22:52 Why we should give lots of free stuff away25:51 Personal Monopoly and intersecting ideas through writing29:17 Testing business models and writing with passion30:27 Being the center of attention paralyzes us32:28 The power of writing pseudonymously34:52 Audience building is a game of compounding37:45 How David Perell became successful on Twitter39:24 Focusing on email, podcasting is a black box40:29 Podcasts are an opportunity for trust42:51 Podcasts coincide the most with ordinary life45:15 Building the business school of the future46:46 Building audience-first products
Premium Timestamps
0:49 David Perell's Flywheel business model3:22 The difference between open and closed social platforms6:02 YouTube is the second largest search engine in the world8:42 The book as a business card, and a subscription podcast12:50 David Perell's tips on building your audience
Links
David Perell's WebsiteDavid's TwitterWrite of...
50 min