232 episodes

The 2 Regular Guys podcast has evolved from Aaron Montgomery and Terry Combs hanging out in hotel bars and restaurants after trade shows, eating chicken wings, disagreeing over ranch or bleu cheese as the true and proper dipping sauce, and talking the garment decorating and personalization industry. A long list of industry friends joined into those conversations over the years, in cities across America and the world. These same friends plus new friends we meet along the way now come back to join us as guests to the program. The trade shows continue, the industry grows and matures, and the 2 Regular Guys continue those conversations, talking garment and product decorating (and on occasion beer and chicken wings) weekly. Welcome to our 8th Year. Come along for the ride!

2 Regular Guys Talking Decoration and Personalizatio‪n‬ 2 Regular Guys Talking Decoration and Personalization

    • Entrepreneurship
    • 5.0 • 2 Ratings

The 2 Regular Guys podcast has evolved from Aaron Montgomery and Terry Combs hanging out in hotel bars and restaurants after trade shows, eating chicken wings, disagreeing over ranch or bleu cheese as the true and proper dipping sauce, and talking the garment decorating and personalization industry. A long list of industry friends joined into those conversations over the years, in cities across America and the world. These same friends plus new friends we meet along the way now come back to join us as guests to the program. The trade shows continue, the industry grows and matures, and the 2 Regular Guys continue those conversations, talking garment and product decorating (and on occasion beer and chicken wings) weekly. Welcome to our 8th Year. Come along for the ride!

    Niche Markets, Now More than Ever

    Niche Markets, Now More than Ever

    Aaron and Terry have always been advocates of focused niche markets. In today's business environment, this is more important than ever. The 2 Regular Guys will discuss Niche Markets with a few examples to help you find your own. Plus a friend of the show, Cheryl Kucheck of the Sublimation Summit, is going to stop by and give us the latest on their virtual summit coming up in March. Tune in for a great sublimation chat and lots of creative niche market ideas.



    Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.







    Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

    News Go to www.sublimationsummitlive.com - Use the code OSG at check out then forward us your confirmation (email or DM) and we will send you Aaron's Top 10 Sublimation TipsAaron: DAX Chicagoland has moved to August 27-28. While Scott and Margie had high hopes of bringing the first show in the industry in over a year this April, the government has contracted the Tinley Park Convention Center to be used as a COVID vaccination center through the end of March. The management of the convention center expects that the government will renew the contract at least through the end of April, which would force us out. Convention center management of the facility has requested the DAX Show reschedule.Terry: The Association for Creative Industries (AFCI) has announced the winners of its Hall of Fame Award, Special Recognition Award, Industry Achievement Award, Brick and Mortar Retailer Award, Meritorious Award of Honor, and Emerging Leaders Awards recognizing excellence in industry service and philanthropy. These individuals will be recognized at Creativation+, featuring Art Materials World, taking place virtually March 15-19, 2021.The Hall of Fame Award Inductees are pioneers who have made extraordinary contributions leading to the growth and success of their organizations and the creative arts industry. This year’s inductees are:John Bergquist, Help Heal VeteransJan Carr, former COO & VP Sales Clover ProductsCindy Groom Harry, former CEO Craft Marketing Connection, former AFCI Board MemberJerry Honemann, Ben Franklin Stores, former HIA ChairmanRead more about these and all the award winners at: creativeindustries.orgDad Joke: Why do astronauts only use Mac computers?Everyone knows you can’t open Windows in space!

    Niche Markets, Now More than Ever Niche Markets, why should we pursue them Now More than Ever?What’s changed with Niche Marketing over the past year?Just hanging out your shingle as a generic decorator is harder today to attract customers with so much business being done virtually.Aaron: The other change,

    • 1 hr 25 min
    Stop Leaking Money

    Stop Leaking Money

    Johnny Shell will be joining the 2 Regular Guys on Friday. We’ll discuss improvements in operations to stop leaking money in all aspects of your business - equipment, training, technology, and more. Now is the perfect time to prepare for capturing market share once the green flag waves. Don’t miss this chance to learn from Johnny Shell, one of the veterans of the industry who is able to help your business grow and thrive.



    Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.







    Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

    News Dad Joke: What did the stamp say to the envelope on Valentine’s Day?I’m STUCK on you

    Stop Leaking Money Johnny Shell is President of Shell Consulting Services and provides printing strategy and operations consulting to get businesses tuned up or completely turned around. Johnny is a recognized industry leader with 35 years of experience with a substantial commitment to organizational advancement and strategy-driven growth. He has transformed many businesses worldwide by designing and executing revenue-based strategies, using his comprehensive knowledge of printing techniques and technology platforms. Johnny was a 2011 inductee of the Academy of Screen and Digital Printing Technologies, an international body of experts that honors qualified individuals through election to the membership for their distinguished, long-term contributions to and application and promotion screen and digital printing and associated imaging technologies. you can email him at johnnycshell@gmail.comTerry: Our subject today is Stop Leaking Money. Sometimes we are “just too busy” to pay attention to the drip, drip, drip of money going out the door when times are good. And some businesses have just continued forward or shifted gears and found success during a pandemic. Most of us, though, have been happy to keep the lights on. But, there’s rarely been a better time to look at what we’re doing, and doing it better, more efficiently, and for less money!Aaron: Johnny, you said something interesting that I believe many owners and managers haven’t considered. With all the businesses' closures, there will be market share to capture when the green flag waves. What are your thoughts on that?Johnny: With each difficult new week of the pandemic, owners of surviving print businesses continue to move their focus from protecting the company to recovery and retooling. They continuously ask themselves: “How do we learn during this crisis and retool our business, so we emerge as winners in the future?”While consulting with some of these business owners, I’ve identified three major trends:* They view the Covid-19 crisis as a dress rehearsal for a more turbulent world to come.

    • 1 hr 11 min
    Should I be Printing This?

    Should I be Printing This?

    Jeff Schutzman with Team Sparkle Gear will be joining Aaron and Terry to discuss Dealing with Jobs where We Ask, "Should I be Printing This?" None of us are experts on this subject. In fact, Jeff posed the question and agreed to join us to discuss. This has been a subject decorators have dealt with since the first t-shirt, but today with buzz phrases such as "hate speech" and "cancel culture" it's time to have the conversation.



    Sponsored by: Our Success Group. Are you looking to move your business forward and reach your idea of success? Click the link to sign up for more details and to get some free resources.







    Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

    News Dad Joke: What did the farmer give his wife for Valentine's Day?HOGS and kisses

    Should I Print That? Some images are obviously offensive to the majority of the population…A swastika for instanceOffensive to segments of the populationDuring the Washington protests the guy with the “Camp Auschwitz” shirtShock valuePainful for a segment of the populationFear of the cancel culture… fear of being a part of the cancel culture… fear of being associated with one side or another, one opinion or another...Has this type of “media and messaging” problem happened before?Free speech...Who is the “arbiter of truth??” This is potentially a slippery slope.Is truth the core issue? Or is it intent. Do we want to decorate things when the clear intention is to make people very angry? When is that appropriate?How is television and internet media different from decorated apparel and accessories? How is it the same?A Passive Conduit?Messaging Velocity...Reach...PersistenceDistasteful graphicsI’ve turned down crude images.... Sometimes having an employee point something outWhat are the legal implications of saying no?A written policy on this? Do any of our listeners have something like this?Do context and timeliness matter? Things that were humorous a couple of months ago may not be funny now. What do you do when you have decorated something in the past that you would not do again?What are the risks of not thinking about this? Risks of not having a plan?Is it ok to say “Someone is going to make money from decorating things with questionable messages, I rather it be me than my competition”What are some “guidelines” that we can consider when adopting a policy?

    Facebook Live Video

    #5Things

    5 Ways to Make Social Media a Positive Force * Focus on being a positive presence.  Complaining and ranting on social media can be cathartic and therapeutic,  but make sure most of your interactions and posts are optimistic and positive.* Know why you're using social media.   Maybe it's to stay connected with family and friends, maybe it's to promote your business or work,  or maybe it's to learn.  Know what your goals are and mute or unfriend accounts that bother you and don't help you meet those goals.

    • 1 hr 15 min
    What’s Next for Apparel Businesses?

    What’s Next for Apparel Businesses?

    Pete Lovelace from Booster Spiritwear will be back behind the microphone on Friday to talk about What’s Next for Apparel Businesses. Yes, Pete is the "confetti guy" and always brings excitement to the show. Be sure to tune in as Pete gazes into his crystal ball to speculate on the decoration industry's future and how we can make the right moves in our business for success.



    Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.







    Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

    News * The ISA board of directors announces that its ISA Sign Expo 2021 will go completely virtual, taking place over its scheduled dates of April 7-9. The board releases a statement reading in part: We continue to closely monitor the ongoing developments with the coronavirus and the related effects of it. While the opening of the event is not for a few months, we must make decisions now about whether ISA can host an in-person event. Given the current state of the pandemic, we believe that the only solution will be for ISA Sign Expo 2021 to become a fully virtual event taking place over the same dates, April 7-9, 2021. ISA Sign Expo 2021 – Virtual is free for all attendees. More information and registration can be found here: signexpo.org/about-isa-sign-expo/virtual2021/* Beginning February 1, 2021, Graphics Solutions Group (GSG) in Dallas will begin offering STAHLS’ complete range of CAD-CUT® heat transfer vinyl and best-selling athletic numbers, and Hotronix heat press equipment. GSG, a well-known and highly respected consumable and equipment wholesale distributor for the apparel decorating, digital printing, electrical sign, and commercial sign markets since 1950. STAHLS’ and GSG will work together to actively support customers throughout the region with training, as well as collaborating on marketing efforts.  For more information got to: GoGSG.com

    What's Next for Apparel Businesses? Aaron: Pete the last time we had you on you got the unenviable slot of joining us on March 20th, 2020. It was about the time we were all coming to grips with what COVID meant to us and you were still gracious enough to help us explore Being a Virtuous Leader. We appreciate that! Maybe we can just start us off with another check-in. It's been 10 months, how are things at Booster?Terry: When we reached out to have you back on the show, I know Aaron wanted to discuss a recent article he saw of yours in the Printing United Journal. If the regulators want to check it out they can go to 2regularguys.com/whatsnext. So let’s start there.

    • 1 hr 9 min
    10 Things We Would Like to See – Part 2

    10 Things We Would Like to See – Part 2

    The second BONUS session of 10 Things we would like to see. Aaron and Terry aren't predicting the future on this week's show, but they are talking about what they wish the future would bring in 2021. In this annual show, the 2 Regular Guys talk about what they'd like to see happening in the industry for the coming year. Come join in this annual discussion and we will also review past desires and see what happened.



    Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.







    Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

    News Dad Joke: What do you call a paper airplane that doesn’t fly?Stationery

    10 Things we would like to see... 6) Erich: I’d like to see businesses of all sizes, specialties, and strengths in this industry seen as and working in a more integrative rather than exclusive way. This one can be a tall order, but I think we have all noticed shifts over the years in order styles and sizes, work environments, customer niches, etc. and rather than bemoan the way things were or what territories we had, I’d like to see businesses looking to find their ‘best fit’ clientele and finding partnerships, using subcontracting, or using mutual referrals to get customers to the right people. It happens now, but I’d like to see everyone move forward, own their space, and help others in their own spaces fit into the ecosystem. It’s not a simple goal, though it’s simply expressed. 7) Terry: I’d like to see a broader range of garments available that are already pretreated for DTG printing. I think the folks at RTP Apparel have done a great job with that product, but availability is limited. A little bird told me some other players in the market have been doing testing. I think the lack of shows has slowed the introduction.8) Aaron: I’d like to see some new innovations and creative thinking out of the blanks product space. Specifically garments. I know no one could have predicted the events of 2020, and there were lots of things conspiring against things going smoothly, but for example the Fleece shortage and the fact that hard-working small businesses can’t get the product they depend on to try to survive. But I’m not complaining about it, I think this is a great opportunity to flex their creative muscle and find alternatives to fleece that can be as well-loved and economical to produce. Find some creative ways to fix the broken supply chain, and focus on their customer as opposed to the shareholder. Can more manufacturing be brought back to the states so issues can be detected earlier, solutions can be found or information can be shared before the run out of a core product that many decorators rely on?BONUS) Erich: I’d like to see more companies thinking about their unique purpose and value proposition,

    • 1 hr 33 min
    Creating an Intentional Week

    Creating an Intentional Week

    Back in early November 2020, Matt joined us briefly to talk about intentionality. It was a great conversation, but we didn't get to dig deep. Fortunately for all of us who need more intention in our lives, Matt Granados from Life Pulse Inc. is back to go deeper into the topic of creating an intentional week. Matt is the author of the book "Motivate the Unmotivated: A proven system for sustainable motivation" and the inventor of the LP Planner system. Ready to be motivated and keep the motivation to get the things that needed doing, done!



    Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.







    Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

    News * We’ll be wrapping up the 10 Things We’d Like to See in 2021 next week on Monday, January 25th, 8:00 p.m. Eastern. * We want to congratulate our show producer, Erich Campbell on his milestone today. He is going to be hosting his 50th episode of The Takeup this afternoon. Congratulations on the persistence and great content you put out Friday afternoons. * From the folks at DAX: In the interest of health and safety, they have opted to move the Kansas City and Minnesota shows to new dates, and we are optimistic for adequate national recovery for the Chicagoland show: Chicagoland:  April 23-24, 2021Kansas City - New Dates: July 9-10, 2021Minnesota - New Dates: August 3-4, 2021 In light of the new timeframes, they have extended the deadlines for discounted booth space as well. Apply by February 28 and you can save up to $100* per booth! If you have already signed up to exhibit, you can now add other shows at the early-bird discount. If you haven't already signed up - Now is the time!  Dad Joke: Where do the keys on your keyboard go to have a good time? The spacebar

    Intentional Week Aaron: Over the last decade, Matt Granados has tested, developed and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life as well as motivate even the most unmotivated individuals in your life. With over 10 years and 10,000 hours of studying, using, and teaching these concepts, Matt is considered to be an expert on teaching individuals how to build an unbreakable foundation for themselves as well as their organization, along with how to properly manage motivation. Terry: We were checking out your Facebook page in preparation for this show, and in a post from a few days ago, you talked about the Zeigarnik Effect. Can you explain that to us? Aaron: Matt one thing that I love about the quick videos you do weekly is the great nuggets of info that you give out in short bit sizes. A recent one you talked about the grass being greener on the other side. Could you explain that?

    • 1 hr 18 min

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