53 min
#2 Ronald Voorn - Old-School to New-School Marketing Candid Growth Chats with Ferdinand Goetzen
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- Marketing
In the second episode of Candid Growth Chats, I speak with the amazing Ronald Voorn, former Global Director of Marketing at Heineken and one of the Netherlands' foremost academics in the field of consumer psychology and marketing.
As someone who has done it all, Ronald is easily one of the most interesting marketers I've ever met and we had a fascinating chat about how the field of marketing is evolving. We touch upon everything from why marketing should be dead, how to track the performance of your brand, why customer-centricity is the only way to grow and the importance of ethics in business.
About Ferdinand Goetzen:
LinkedIn: https://www.linkedin.com/in/ferdinandgoetzen/
Website: https://ferdinandgoetzen.com
About Ronald Voorn:
LinkedIn: https://www.linkedin.com/in/ronaldvoorn/
Twitter: https://twitter.com/ronvrn
In the second episode of Candid Growth Chats, I speak with the amazing Ronald Voorn, former Global Director of Marketing at Heineken and one of the Netherlands' foremost academics in the field of consumer psychology and marketing.
As someone who has done it all, Ronald is easily one of the most interesting marketers I've ever met and we had a fascinating chat about how the field of marketing is evolving. We touch upon everything from why marketing should be dead, how to track the performance of your brand, why customer-centricity is the only way to grow and the importance of ethics in business.
About Ferdinand Goetzen:
LinkedIn: https://www.linkedin.com/in/ferdinandgoetzen/
Website: https://ferdinandgoetzen.com
About Ronald Voorn:
LinkedIn: https://www.linkedin.com/in/ronaldvoorn/
Twitter: https://twitter.com/ronvrn
53 min