Sometimes you just need to take action and get things done. All the planning in the world doesn’t do you any good if you don’t TAKE ACTION.
So, I will be talking to you today about what's holding you back from taking action from getting yourself out there online and moving forward as a thought leader in your industry?
There are three things that I think you would agree are holding you back from getting yourself out there…
You think you're swamped running your business and you just don’t have time to do anything else or add one more project to your plate
You don’t see the value in what it is you think you want to do, for example – you know you need to update your website but you don’t think its really that important
You don’t make marketing online or marketing, in general, a priority
BUT deep down - there are two reasons that you haven’t moved forward
1. Because you are afraid -you are afraid no one is going to pay attention and you are afraid you will put all of this work into something and no one will care.
2. Another thing that stops you is perfectionism –you don’t want to put something out there online that doesn't look good. You don’t want to embarrass yourself especially online.
But I can tell you right now -you have to start somewhere. Things will get better and easier> You might even think wow – I am really good at this and then six months from now you will look back and laugh and think wow, Oh my gosh, I can't believe I did there. Don’t worry about it. Stop. No one cares- and if they do care – they aren’t your target audience.
As a matter of fact, I am the prime example of an x-procrastinator. When I finally convinced myself that it was time to stop putting off creating the business that I have always wanted – and I just needed to get something done – I sat down at my computer and within a day I had my first eBook written. Just this past week, I decided I wanted to start a podcast. I always knew this is where I was headed, but I never took the time to actually do it.
Do you know how good it feels to set a goal and accomplish it?
Sometimes you just need the guidance– from someone who is in your same shoes. I know I have been a radio show host in the past, but I have never created my own podcast. I don’t have all of the right equipment yet, but I’m doing it anyway.
I’m recording the episodes on my cell phone
I'm editing in Camtasia and
I'm uploading the podcast to Podbean where I hosted my radio show after it went live
I took selfies on a timer to come up with my photo and removed the background at remove.bg – best tool ever for removing your background
I created my logo on CANVA.com for free
And I created the logo and description box on a WordDoc and saved it as a jpg using the snipping tool
AND BOOM! Now, I have my own podcast. It really is that easy!
I can tell you right now, if you take the time to determine your online niche, your target audience, and how you can add value to your prospects and clients- you will nail it. You will meet them where they need you because this is where you are an expert. And it will be so exciting to share your information when you know that they can really use what you are creating.
Remember- I’m not asking you to create content on topics you don’t know. You know your stuff. You know what you’re good at. The content you will be creating will be focused on something you know and have been successful doing – either on your own or with your clients or customers. I am here to help you figure out what to create and how to create it quickly & easily with step-by-step checklists and guides.
So think about – what it is you’re good at? What comes naturally to you in your business? Do you give advice, do you develop programs, do you offer products and services that support someone else’s life or business? Think about it. I want you to get as excited as I am– I want you pumped up and think