Advertising doesn’t work anymore—not in the traditional sense. Today, if you want to expand the influence of your brand, you have to stop pushing content and start pulling it. I’m sharing what that means on this episode along with strategies to make your job more fun AND more effective. This is exclusive content from the day I spent with the PR Team at Universal Studios, so you’ll get to hear the simple, powerful practices we put in place to engage their audiences in the age of social media.
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