Assoc. Prof. Deniz Aksen, lecturing classes in Business Administration / Operations Management and Information Systems at Koç University, was welcomed as our next podcast guest.
In this episode, Dr. Deniz shares his insights on why teaching Digital Marketing, especially Google Ads, at universities is important, and how our Kubix Digital workshops benefit his every-year-growing e-commerce class. Besides this, he gives tips on how to prepare for a career in Digital Marketing.
Host: Pınar Ünsal
Guest: Deniz Aksen
Koç University: https://case.ku.edu.tr/en/
About Deniz Aksen: https://case.ku.edu.tr/en/faculty-staff/faculty/show/daksen/
Kubix Digital workshop: https://kubix.digital/what-we-do/in-house-training/
Google Ads: https://ads.google.com/intl/en_us/home/
Google Analytics: https://analytics.google.com/analytics
E-Commerce: Business,Technology, Society: International Edition, 4/E: https://catalogue.pearsoned.co.uk/educator/product/ECommerce-BusinessTechnology-Society-International-Edition/9780135009321.page
E-Commerce 2019: Business, Technology and Society, Global Edition, 15/E: https://catalogue.pearsoned.co.uk/educator/product/ECommerce-2019-Business-Technology-and-Society-Global-Edition/9781292303178.page
Google - Skillshop: https://skillshop.withgoogle.com/
Google Ads academy: https://landing.google.com/academyforads/
Career opportunities at Kubix Digital: https://kubix.digital/join-us/
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