33 min

201: How to Price your SaaS Product Predictable Revenue Podcast

    • Management

Ajit Ghuman joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Highlights include: the common misconceptions leaders have about pricing a saas product (2:18), the most common questions leaders ask Ajit about pricing (4:59), setting pricing from the ground up (9:38), building the right packages (13:50), setting pricing (18:30), finding the right unit metric (21:38), and whether or not you should publish pricing on your website (22:45).
 
SHOW NOTES
ProfitWell’s Patrick Campbell on the nuances of pricing and why salespeople aren’t more involved
Cost vs Yield in Outbound Sales Might Be the Most Important Concept You’re Missing

Ajit Ghuman joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Highlights include: the common misconceptions leaders have about pricing a saas product (2:18), the most common questions leaders ask Ajit about pricing (4:59), setting pricing from the ground up (9:38), building the right packages (13:50), setting pricing (18:30), finding the right unit metric (21:38), and whether or not you should publish pricing on your website (22:45).
 
SHOW NOTES
ProfitWell’s Patrick Campbell on the nuances of pricing and why salespeople aren’t more involved
Cost vs Yield in Outbound Sales Might Be the Most Important Concept You’re Missing

33 min