202 | Jacob Cass - Evolution Of Branding (Design, Strategy, Web3, NFT’s‪)‬ Brand Master Podcast

Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFT’s and beyond.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

In this episode of the Brand Master Podcast, I chat with my good friend Jacob Cass From Just Creative.

First we dive into starting a brand design and logo business 15 years ago and the evolution to offering brand strategy services.

We cover common challenges for designers and strategist when it comes to business development and client relationship management as well as the changing digital landscape.

Then we explore the wide ranging benefits of empathy, curiosity, discovery, workshops and generally asking the right questions in collaboration with clients to produce the best outcomes.

We discuss our favourite branding boos and what we’re reading now before exploring the future of branding and opportunities in Web3, NFT’s the Metaverse and beyond.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/