2025 in Review: 3 Things That Built Mylance — and 3 I’m Leaving Behind

Closing out 2025 with complete transparency about what worked, what failed, and what I'm taking into the new year. As the founder of Mylance, I'm sharing the three strategies that drove real results—52 consecutive podcast episodes, powerful automation systems, and a game-changing business pivot—alongside the three patterns I'm leaving behind in 2025.

This is about more than reflection. It's about going narrower and deeper in 2026: serving one customer (B2B founders and fractional executives), solving one problem (consistent LinkedIn presence), and delivering one solution (our LinkedIn thought leadership tool). If you've struggled with consistency, focus, or saying no to distractions, this episode offers a roadmap for building a more sustainable, profitable consulting practice.

Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 Welcome and episode introduction

01:23 What worked: consistency in marketing

01:50 Publishing 52 episodes and 300+ posts

02:42 Systems that enabled consistency

03:18 Using AI and automation strategically

04:22 Airtable automation example

05:38 Why motivation isn't enough

06:25 Long-term content nurturing customers

06:35 Major business pivot from lead gen

07:01 Challenges serving fractional executives

07:33 Narrowing to one customer and tool

08:22 What didn't work: accommodating everyone

08:55 Setting clear boundaries with customers

09:31 Serving B2B founders on LinkedIn

10:01 Leaving behind "pick your brain" calls

10:36 Protecting time for building

11:17 Why we create content instead

11:39 Internal and external distractions

12:10 Discipline for deep focused work

13:02 Morning deep work effectiveness

13:31 Going narrower and deeper in 2026

14:14 Check out the LinkedIn tool

14:45 Content strategy and voice learning

15:01 Invitation for an incredible 2026