The Scaling Wellness Podcast: Scale Your Massage Business

Darryl "DJ" Turner

Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!

  1. 9월 8일

    301 - How Zalla Otten Built One of Houston’s Top Massage Studios

    In this episode of the Scaling Wellness Podcast, I’m joined by someone who’s built one of Houston’s most beloved massage practices Zalla Otten, founder of Zalla Massage.   Zalla’s journey is anything but ordinary. From starting out in a spare bedroom to now running a thriving practice in a cozy 105-year-old cottage in Montrose, she’s grown her business to a team of 10 therapists, front desk coordinators, and a loyal client base that’s made Zalla Massage one of the most-reviewed massage studios in Houston.   But what really makes Zalla stand out is her combination of entrepreneurial drive, creativity, and heart. She’s not only a Licensed Massage Therapist but also a visionary studio owner who’s built her practice around high standards, client-centered care, and innovative approaches to growth.   In this episode, Zalla opens up about:   How she went from working multiple jobs to launching her own practice, step by step. The unique marketing strategies that fueled her growth, from creative Groupon hacks to building a referral program that clients and partners love. The lessons (and mistakes) of hiring, managing, and building a culture that truly supports both therapists and clients. The reality of scaling up: what it’s like to run a seven-figure massage business, expand to multiple locations, and navigate tough decisions when things don’t go as planned. How returning to hands-on work reignited her passion, especially through fascia work and energy-focused bodywork.   Zalla’s story is honest, inspiring, and packed with wisdom for any massage therapist, wellness entrepreneur, or business owner looking to grow without losing themselves along the way.   Whether you’re dreaming of starting your own practice, hiring your first employee, or scaling to multiple locations, this conversation will give you the insights, tools, and encouragement you need to take your next step.   Tune in now to hear how Zalla built, stumbled, grew, and ultimately redefined success on her own terms.   Check out Zalla’s website: https://zallamassage.com/ Her Facebook Page:  https://www.facebook.com/ZallaMassage   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness

    54분
  2. 7월 8일

    CASE STUDY: How Nadin Went From Solo Practitioner To A Multi-Location Group Practice

    In this episode of the Scaling Wellness Podcast, I’m sitting down with someone who’s redefining what it means to run a successful, client-centered massage business—Nadin Bailey, founder of MEND Massage Therapy. A licensed massage therapist, registered yoga teacher, and lifelong student of movement, Nadin brings nearly a decade of expertise to the industry. With a background that combines advanced bodywork techniques and a BFA in Contemporary Dance, her deep understanding of anatomy and body mechanics shines through in every aspect of her work. But what truly sets Nadin apart is her vision for MEND Studios—a space built not just for clients to heal, but for massage therapists to grow, thrive, and master their craft. From opening her first location to now running thriving studios in Brookfield and Mequon, Nadin shares the realities of building a team, maintaining high standards, and staying rooted in her passion for helping people feel—and function—better. In this episode, Nadin opens up about: How her movement background enhances her massage techniques The challenges and rewards of building a massage studio focused on both client and practitioner success Why results-driven, highly skilled massage therapy sets MEND apart The lessons she’s learned as a business owner navigating growth, leadership, and building a standout brand Whether you’re a solo practitioner, studio owner, or dreaming of creating your own wellness space, Nadin’s story and insights will inspire and empower you. 🎧 Tune in now to hear how Nadin built a thriving, results-driven studio—and how you can apply the same principles to your business.   Check out Nadin’s website: https://www.mendstudio.com/  - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness

    47분
  3. 6월 23일

    298 - What No One Tells You About Going From Solo Therapist to Group Practice

    Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to. Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game. In this episode, I’m sharing the honest truth about: Why the skills that made you a great solo therapist aren’t the same skills you need to run a team The mindset traps that trip up most business owners when they start hiring What actually changes when you move from “practitioner” to “business owner” And how to avoid building a group practice that feels like a constant headache If you’re thinking about hiring, managing a growing team, or already wondering why your dream practice feels so hard—you need to hear this. 🎧 Tune in now and let’s talk about what really happens when you make the leap from solo to group.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness

    18분
  4. 6월 10일

    296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor

    In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values.   Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way.   The conversation goes beyond just hiring and marketing. Erin dives into the mindset shift from being a technician to being an entrepreneur, the systems that free up mental bandwidth (personally and professionally), and why scaling doesn’t always mean “more”—it means “more aligned.”   She breaks down:   The first things solo practitioners should outsource How to build systems that actually fit you Why personal assistants matter just as much as front desk staff The myths around being “fully booked” Why fun, freedom, and values are the real drivers of success   Whether you're solo, scaling, or somewhere in between, this episode is a masterclass in designing a business that doesn’t burn you out—but actually supports the life you want to live.   Check out Erin’s website: https://truebalancepainrelief.com/ Her Facebook: https://www.facebook.com/wrenkatthehealer/     - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness

    43분
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Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!

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