We implement the technical requirements in our ad texts, and we’re always trying to achieve better results - but this simply is the standard work. This mediocrity means that in the end, our ad texts are not that much different than the ones from our competitors - and therefore, we may not be able to attract the attention of potential customers.
The advertisement text is our first contact with the potential customer - the first impression is important and leads to the decision whether the searcher clicks further or not.
But how exactly can we increase our ads click-rate? Here are my 5 tips.