#21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms Nerds of Business

Season 2: 'Product development', Episode 9

Selling Via Online Platforms and Distribution Partnerships Can Be A Powerful Way To Extend The Reach Of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.

Guest Bios:

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

What to listen out for:

2.48 The story of Unlcked vs Google

11.13 How to use influencer marketing and celebrities

12.01 The importance of authenticity in brand marketing

13.44 How to scale content marketing

23.36 Upbank and the Afterpay partnership

27.34 Why Sleephones use Shopify for eCommerce

32.19 What it's like to sell through Amazon marketplace

39.19 RECURRING SEGMENT: Nerd Superpower

Resources and links:

'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions
The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/
'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438
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