213 – What Do You Need to Know about Modern Partnership Sales Success‪?‬ Ultimate Guide to Partnering®

Brandon Lee Joins Ultimate Guide to Partnering®







Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing.







In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand.







These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age. 







What You’ll Learn 









* Modern selling strategies with a focus on partnering. 0:00







* Modern selling approaches and LinkedIn usage. 5:00







* LinkedIn's evolution and personal branding. 9:42







* Utilizing LinkedIn for networking and building relationships. 16:01







* Modern sales and marketing strategies. 22:56







* B2B marketing strategies and mindset shifts. 28:54







* Digital marketing strategies for businesses. 35:25







* Marketing strategies for B2B companies. 40:20







* Leveraging LinkedIn for business growth and leadership development. 45:40







* Partnering strategies and best practices. 51:30









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Announcing Ultimate Partner Experience







I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.







Our journey began seven years ago with a podcast. Our vision is to empower partners in the complex world of tech giants like Microsoft, Google, and AWS.







Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.







As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of reso...