On this episode Tom is having a chat with Shayda Torabi. Shayda is a true marketer and shares her wealth of knowledge and experience on how to best navigate around the difficulties of advertising in the cannabis and CBD industries. As most standard practices of advertising are not allowed, it is essential to understand how you can actually promote your cannabis business or CBD brand. Shayda gladly shares her marketing tips and tricks and gives examples of how to get creative with your marketing and think outside the box.
Shayda also runs a female and family owned CBD business along with her sisters called RESTART CBD out of Austin, Texas.
Other topics discussed:
Which social media platforms are best for promoting cannabis and CBD brandsWhat is Clubhouse?How to find your target groupHow to work with influencersThe importance of storytellingHow sustainable practices can help your brandThe difficulties of e-commerceWhat Europe can learn from the US in regards to cannabis and CBD advertisingHow to get into public speakingThe importance of strong content with good SEO Links:
Instagram - @theshaydatorabi
To Be Blunt Podcast
Smells Like Business Episode with Joe Oliver from LDN CBD - #14. How I Opened the First CBD Store in the UK
*If you can't open the links through your podcast app, visit our Smells Like Business website!