32 min

22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1 Perpetual Traffic

    • Marketing

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start?
On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team.
For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another.
If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing.
IN THIS EPISODE, YOU'LL LEARN:
The most important questions to ask when hiring a CMO
Why CEOs and business owners are asking more from their CMOs
How to help your company scale as a CMO
Planning for success and why it's so important
Understanding cross-channel traffic and cross-channel communication
How to use the customer acquisition path to hire a CMO
Avatar research and its impact on revenue and leads
How to test creatives and track campaign effectiveness |

Links and Resources:
https://tiereleven.com/CMO (The CMO's Guide to Picking the Right Internal Team)
https://podcasts.apple.com/us/podcast/a-tech-stack-to-help-you-beat-the-ios-changes/id1022441491?i=1000558350480 (Perpetual Traffic Episode) with Chris Mercer
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)

Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter


OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland's book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start?
On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team.
For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another.
If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing.
IN THIS EPISODE, YOU'LL LEARN:
The most important questions to ask when hiring a CMO
Why CEOs and business owners are asking more from their CMOs
How to help your company scale as a CMO
Planning for success and why it's so important
Understanding cross-channel traffic and cross-channel communication
How to use the customer acquisition path to hire a CMO
Avatar research and its impact on revenue and leads
How to test creatives and track campaign effectiveness |

Links and Resources:
https://tiereleven.com/CMO (The CMO's Guide to Picking the Right Internal Team)
https://podcasts.apple.com/us/podcast/a-tech-stack-to-help-you-beat-the-ios-changes/id1022441491?i=1000558350480 (Perpetual Traffic Episode) with Chris Mercer
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)

Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter


OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland's book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

32 min