44 min
22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
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- Marketing
We are very excited to share with you today one of the most interesting episodes we have recorded so far.Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail.To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important t...
We are very excited to share with you today one of the most interesting episodes we have recorded so far.Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail.To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important t...
44 min