32 min
23. Building an account-centric organization | Degreed Let’s talk ABM
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- Marketing
In this episode of Let's Talk ABM Declan chats to Amber Bogie, ABM Strategy Lead at Degreed about creating a culture where key accounts are at the centre of the organization.
Here's what they cover:
- How Sales Enablement unlocks ABM
- Why Degreed is evolving from ABM to ABX
- How Degreed measures the ROI of its ABM program
- Advice on how to succeed at Account-based Marketing
In this episode of Let's Talk ABM Declan chats to Amber Bogie, ABM Strategy Lead at Degreed about creating a culture where key accounts are at the centre of the organization.
Here's what they cover:
- How Sales Enablement unlocks ABM
- Why Degreed is evolving from ABM to ABX
- How Degreed measures the ROI of its ABM program
- Advice on how to succeed at Account-based Marketing
32 min