23) Normalizing sustainable living and building an engaged community via video with Erin of My Green Closet

How can we leverage the power of video to share our ideas on sustainability, deepen our relationships with our audience, and grow our reach? How can we help to normalize eco-conscious living so we don't feel like the odd one out in social gatherings? Today, Erin of YouTube channel and blog My Green Closet shares her wisdom with you.

HIGHLIGHTS:

[03:45] A problem about the fashion industry that made Erin feel like she wanted to be a part of positive change in the field.

[07:25] Erin: "I knew nothing [about YouTube before getting started]."

[14:40] Erin on the power of video in engaging and effective communication.

[15:30] How Erin goes about creating engaging content. 

[17:00] Erin: "I think it's important to highlight that you don't have to be perfect."

[18:55] Erin: "It's about seeing all the good things you can do, rather than tallying up all the things you did wrong." 

[22:45] How we can help normalize sustainable living and bring more people into the conversation in positive, inclusive ways.

Find the full show notes with links and resources at www.greendreamer.com, sign up for the show's Weekly Highlights, and share your key takeaways tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!