If you weren't aware of Supreme, then you should. And for those that do, i suspect many of you only took notice in July 2021. That is because Supreme acquired Sci-Mx from Samworth Brothers in order to complement their existing Sports Nutrition & Wellness product portfolio, whilst simultaneously taking hold of a new 52,000 sq ft manufacturing and distribution facility.
But this wasn't just any acquisition. Sci-Mx, so well known to many in the industry as a legacy brand, had been struggling to maintain traction with consumers to the extent they effectively went out of business. It is a wake up call for all in the industry that despite the wave of optimism to the opportunities in sports nutrition, it has never been so difficult to navigate.
But this isn't just about the story of Sci-Mx - it is the story of Supreme and Sandy Chadha (CEO) tells that story perfectly. Sandy talks us through the acquisition of Sci-Mx in addition to the vision and approach of Supreme to building a Sports Nutrition and Wellness portfolio that will have an important role to play in the sports nutrition industry moving forward.