35 min

23: "You're Not Gonna Die" w/ Luke Arthur Gathering The Kings

    • Entrepreneurship

This week, Chaz Wolfe is joined by Luke Arthur, a multi-business owner in the solar and fertilizer industries. The organic fertilizer startup he's been working on for the last few years started in his friend's garage. It was never meant to be serious, but they kept selling out of the product. That potential to grow motivated Luke to expand to organic farming and cannabis businesses because it's so hard to find organic fertilizer.
It got to the point where they doubled each year based on search engine marketing and word of mouth. Finally, Luke had to decide where to put his focus, so neither business suffered. That's when he met a few guys with experience in solar business operations. He was able to put them in place of running his solar company and put his focus on Simple Grow.
This has been a lifelong journey for Luke. Even as a kid, he ran lemonade stands every summer and loved Monopoly. Witnessing his father's work and just absorbing his process was also a huge inspiration. His biggest misstep wasn't clearly defining business relationships in the beginning, so he encourages listeners to make sure they clearly explain terms and expectations in advance as much as possible. He also advises listeners to not listen to the voice in their head, filling them with doubt.


Consider the worst-case scenario of what would happen if you followed that idea, and then ask yourself if it's really that bad. We often put so much fear and things around the worst-case scenario, but we don't actually understand what that looks like. You're not going to die if your business fails. You're still going to bounce back. There's always another path, and you have everything to gain.




What You Will Learn:
Background on Like Arthur and his multiple businesses
How he organically grew his startups
Why failure is not the worst thing that can happen



Book Recommendations:
48 Laws of Power



Socials:


simplegrow.com
LinkedIn: Luke Arthur
Facebook.com/simplegrow
Instagram.com/simplegrowsoil

This week, Chaz Wolfe is joined by Luke Arthur, a multi-business owner in the solar and fertilizer industries. The organic fertilizer startup he's been working on for the last few years started in his friend's garage. It was never meant to be serious, but they kept selling out of the product. That potential to grow motivated Luke to expand to organic farming and cannabis businesses because it's so hard to find organic fertilizer.
It got to the point where they doubled each year based on search engine marketing and word of mouth. Finally, Luke had to decide where to put his focus, so neither business suffered. That's when he met a few guys with experience in solar business operations. He was able to put them in place of running his solar company and put his focus on Simple Grow.
This has been a lifelong journey for Luke. Even as a kid, he ran lemonade stands every summer and loved Monopoly. Witnessing his father's work and just absorbing his process was also a huge inspiration. His biggest misstep wasn't clearly defining business relationships in the beginning, so he encourages listeners to make sure they clearly explain terms and expectations in advance as much as possible. He also advises listeners to not listen to the voice in their head, filling them with doubt.


Consider the worst-case scenario of what would happen if you followed that idea, and then ask yourself if it's really that bad. We often put so much fear and things around the worst-case scenario, but we don't actually understand what that looks like. You're not going to die if your business fails. You're still going to bounce back. There's always another path, and you have everything to gain.




What You Will Learn:
Background on Like Arthur and his multiple businesses
How he organically grew his startups
Why failure is not the worst thing that can happen



Book Recommendations:
48 Laws of Power



Socials:


simplegrow.com
LinkedIn: Luke Arthur
Facebook.com/simplegrow
Instagram.com/simplegrowsoil

35 min