234 | Four Seasonal Events Every Retailer Should Use to Drive Sales

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With Christmas behind us, you might think the big seasonal event of the year is over, and it’s back to business as usual. But today, I want to shine a light on the many seasonal opportunities throughout the year that can help you create excitement and drive more sales.

Seasonal events like Valentine’s Day, Mother’s Day, Easter, and Father’s Day are fantastic opportunities to connect with your audience in fresh, creative ways— without relying on discounts.

And don’t overlook more niche events that might align perfectly with your business. As you listen, think about how these moments can inspire your marketing and spark your customer’s imagination. 

[0:00] 4 seasonal events to drive sales early in the year

[05:01] Why seasonal events matter for growth

[07:55] How to work out which seasonal events are right for you

[10:53] 3 ways to build a campaign with real impact

[18:59] Make sure your campaign can keep delivering over time

[21:04] Why opting out of seasonal emails might not be as effective anymore

[23:08] What to avoid when planning seasonal events