Meet Richie Burke
Richie Burke is founder and CEO of GGMM (GoGeddit Marketing and Media) a marketing agency that helps brands including Trek Bicycle, Colliers International, Thrivent Financial, Komatsu, Marquette University and many more grow through services including podcast production and marketing, brand strategy and digital marketing. He is the co-founder of PodFest MKE and regularly speaks on digital marketing, storytelling and podcasting. He is also the host of The GoGedders Podcast, a local Milwaukee podcast, which is syndicated by OnMilwaukee over 100 episodes, and it generates 10,000 downloads per month.
How long have you been podcasting and why you decided to get started?
We started our show in 2016. The GoGetters, it's a Milwaukee Community big show we do a very wide range of topics. I had the idea for it and kind of started it back in 2012 as a YouTube show. And then I pivoted my business in 2013. I was a fan of some podcasts and I saw an opportunity in the local market. Again, not very many people at all, were doing it here. I saw a lot of national podcasts on marketing and success and stuff like that, but nothing really being done on a local level to highlight interesting local stories or business leaders via audio and Facebook video. So we started that in 2016. Very naively, we did a lot wrong. I think there's something to being different and unique and the storytelling was still pretty good. And it did pretty well locally, surprisingly. And we saw what it did, from a business standpoint for an agency and thought, hey, everyone's listening to audio, no brands are producing audio. Why don't we start podcasting for other companies and start offering this as a service and launch that service in the spring of 2018, and thought it was going to blow up right away, and it didn't. We got our first client five or six months later, but now we get to produce a number of shows for some of the brands that you mentioned in the intro and we significantly upped our production game at that time for ourselves and got serious about the medium.
Let's talk about the Milwaukee focus a little bit. Why did you decide your content should be focused in the Milwaukee market?
I think when you're marketing or starting any product, it's good to really start narrow and then grow from there just because there's so much noise out in the marketplace, and I would advise that to anyone starting a show today. And in 2016 there were very few if any shows highlighting Milwaukeeans and for Milwaukee as far as podcasts and not a lot of people were producing Facebook videos telling these stories. There’s obviously, more now, but I saw the whitespace in the market, I thought it would be cool to do, I thought it would be fun to do as well. And selfishly, I thought it would be a good way to network and grow my business and I don't have people on the show to sell them on my services, but that typically just happens naturally.
So you talked about some of the hurdles. When you started your podcast, if you would do it all over again, what would you do differently?
I mean, there's a lot of things that I would have done differently off the bat like much better equipment. I mean, we had good guests, we did a pretty good job of marketing it that's why it kind of still took off. Although I look back at the old episode covers and I think the branding was terrible on it. There's little details like that. I also think going into something with kind of blunt naiveness can be a benefit because you don't exactly know what you're getting into and how hard it's going to be and I'm sure you've experienced that with your show and just starting a business from scratch. Going in kind of blind and really learning as you go and adapting fast, and it can be a benefit. I think a lot of people spend too much time planning or trying to get something perfect and then putti