24 - Brand Authenticity: From External Marketing to Internal Communications The Bulletproof Marketer

April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta's human rights report, and public backlash over Instagram’s emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris’ latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W’s Ryan Reynolds impersonator, Velveeta’s new martini recipe and an emo-inspired logo makeover at Wendy’s. 

BREAKING NEWS

Weber Shandwick fraud: https://reut.rs/3Qmshi0 

Meta's Human Rights Report: https://bit.ly/3zEKQHw 

Instagram vs. TikTok: https://bit.ly/3PZ8vch 

Point & Counterpoint

Internal communicators: https://bit.ly/3btC1be 

Is "Cringe" The Next Big Content Trend? https://bit.ly/3QdGH40

Cash or Trash?

Ryan Reynolds + A&W: https://bit.ly/3bqM3tX 

Wendy's logo: https://bit.ly/3OYDxju

Velveeta-Infused Martini: https://bit.ly/3vC3vlJ 

April is the president of Trust Relations: https://www.trustrelations.agency/

Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/